The 3.0 V6 Levante S will go on sale in the UK in September despite previous plans to only sell the diesel model

The petrol-engined Maserati Levante S will account for around 10% of the Levante SUV's UK sales, according to North Europe boss Peter Denton, despite the car maker originally saying it wouldn't sell a petrol version here. 

Maserati spokesman said that originally the petrol vehicle was not intended to be built in right-hand-drive (RHD) because “demand for volume would not justify the investment to re-engineer the model to support a different powerplant”. 

However, while demand is still expected to be low, he said that the project had been approved by the brand’s previous CEO, Harald Wester, following early feedback from journalists that it should be built for RHD markets.

Denton said: “The segment size for higher capacity petrol engine SUVs is relatively small, and we therefore anticipate that Levante S sales will represent something close to 8 to 10% of the total volume of Levante sales in the UK.

"We are also aware that our prospective customers probably think about Maserati with petrol engines, so we’re prepared to consider a different mix.”

Denton expects to sell 1500 Levantes in Britain during 2017, with strong sales of the model prompting Maserati sales to climb 78% over the first four months of the year.

This is despite having “seen a reduction in the demand for Ghibli, which we attribute to conversion to Levante due to it being the latest model, priced similarly and of course in a highly fashionable segment, in which Levante has been priced extremely competitively,” he said.

The twin-turbo 424bhp 3.0 V6 Levante S will cost from £70,755, and is available from September.

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Comments
15

11 May 2017
That's an awful lot of effort for just 150 cars a year at £58,000'ish each. Wonder if the ratio will be end up as 9:1 or have they misjudged the anti-diesel market. Time will tell!

 

Hydrogen cars just went POP

11 May 2017
Which is just fine.

11 May 2017
the meserati levante is not bad. Not bad.

11 May 2017
"demand for volume would not justify the investment to re-engineer the model to support a different powerplant". Isn't the Levante based on the same platform as the Ghibli of which the petrol V6 is already available in RHD in the UK? If so, I presume there would be minimal investment and re-engineering through platform sharing.

11 May 2017
There's no re-engineering to be done. The petrol engine Levante S is on sale in Japan in RHD anyway. Its just making European mods to it.

11 May 2017
Tim Oldland wrote:

There's no re-engineering to be done. The petrol engine Levante S is on sale in Japan in RHD anyway. Its just making European mods to it.

Bit of a contradiction there. Either way there's those European mods, testing, marketing, legal paperwork, manuals, dealer support and on-going customer support. Amongst other things, all for 150 cars a year. They were probably hoping to push buyers down the Diesel market.

 

Hydrogen cars just went POP

11 May 2017
A good thing.

11 May 2017
I don't know why FCA has such a big problem offering petrol engine SUV's in the UK. Last year I wanted to purchase a Jeep Grand Cherokee with the 3.6L petrol engine and They don't offer that engine in the UK, only the monster 6.2L V8. I would never but a diesel.

11 May 2017
There are two reasons for this IMHO. Firstly they state volume mix on old trends so will probably find that the petrol takes more % than they state but also it is £14k more so the profit margin must be better.

I have driven the diesel Levante and it is a very compelling offering in it's space. If you don't like SUVs' then you will be buying a fast German estate probably which would be my choice too.

12 May 2017
It doesn't matter what they power it with, it's minging. Maserati have made some gorgeous cars over the years, it's sad that they're now churning out hideous and stupid jeeps. Go back to cars, Maserati.

I don't need to put my name here, it's on the left

 

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