Opel will export its cars to Australia from 2012 as part of an expansion of the brand
10 January 2011

Opel has announced that it will export its cars to Australia.

The move will be made by the company in 2012 and is the firm’s next step in its export offensive.

Cars on offer will include the Insignia, Astra and Corsa, although the full model line-up will be announced closer to production release.

When speaking at the Detroit motor show about the matter, company CEO, Nick Reilly said: “This launch is an important part of our international expansion strategy. With its growing demand for German design and technology, the Australian car market is an excellent opportunity for Opel. Australian drivers have a strong affinity with Opel vehicles.”

Opel has already announced the launch of the brand in Chile and Israel, with Australia now on the list too.

Other markets that are under consideration include Argentina, the Middle East and an expansion in South Africa and China.

Join the debate

Comments
1

4 August 2013

That went well, didn't it?

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lexus LC500
    Car review
    20 October 2017
    Futuristic Lexus LC coupé mixes the latest technology with an old-school atmospheric V8
  • Maserati Levante S GranSport
    First Drive
    20 October 2017
    Get ready to trade in your diesels: Maserati’s luxury SUV finally gets the engine it’s always needed
  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK