Kay Segler will take over from Wolfgang Armbrecht as Mini's boss

BMW’s Mini division has a new boss.

Kay Segler, who is currently boss of BMW’s M Division, will take over the Mini brand from Wolfgang Armbrecht.

Segler had previously run the Mini brand from 2004 to 2008, overseeing the introduction of the a new range of models based on the BMW-engineered R56 platform.

Segler will be performing a similar role over the next few years as Mini switches to building a new range of cars based on the brand new BMW front-wheel drive platform, which will also underpin a range of front-drive BMW models.

The all-new Mini range will kick off with a replacement for the three-door hatch, which is expected to arrive late next year. Meanwhile, Friedrich Nitschke, who currently leads Mini development in Munich, will take over from Segler as the boss of the M Division.

 

Our Verdict

Mini Cooper 5-door hatch

Third-generation Mini hatchback comes with a range of new engines, more equipment and a practical five-door shape, but is it stretching the Mini name too far?

Find an Autocar car review

Driven this week

Add your comment

Log in or register to post comments

Our Verdict

Mini Cooper 5-door hatch

Third-generation Mini hatchback comes with a range of new engines, more equipment and a practical five-door shape, but is it stretching the Mini name too far?

Find an Autocar car review

Driven this week