Currently reading: Morgan Motor Company: Charles Morgan confirms appeal
Charles Morgan issues a statement regarding his removal from the Morgan Motor Company, confirming his intention to appeal the decision taken by the firm's board
3 mins read
18 October 2013

Charles Morgan has issued a full statement regarding his removal as the head of the family-owned Morgan Motor Company.

Published on his personal blog, Morgan says: "As has been widely reported, I have been asked to leave the Morgan Motor Company by the board. It is a sad decision that I am appealing; I remain a major shareholder in Morgan.

"I’m proud to say I leave with the company’s annual production volumes double what they were at the start of my tenure, with new export markets such as China opened to the company. Morgan remains a small but successful family firm.

"I’d like to be clear that I am not a tycoon but a family man – I inherited a company not wealth – and unexpectedly leaving its employment will be a hardship for myself and my family. Being asked to leave the company that bears my name is also extremely personally distressing. That is made more painful as today marks 10 years since my father, Peter Morgan, died and I feel him in spirit with me in this dispute.

"However my primary concern is completely for the company I have spent 30 years helping to build, and specifically for Morgan’s employees, who I hold in the highest regard. I want nothing but success for Morgan Motor Company in the future and remain committed to this goal.

"I am very grateful for the expressions of support received on twitter and elsewhere, particularly from the employees of Morgan.

"I will be making no further statements for the time being."

Morgan Motor Company has also released the following statement: "Whilst there is an internal process being carried out on an employment issue relating to Charles Morgan the company is duty bound not to make any comment other than the press release which is in the public domain.

"We will be issuing a further statement once the internal employment issue is finalised."

Following a statement from the firm earlier this week, Morgan Motor Company also confirmed to Autocar that Charles Morgan "is no longer involved in the running of the business" but that he remained as a shareholder in the business, which is 100 per cent family owned.

Charles Morgan has also told Autocar that "I am appealing the decision". He added: "As a family member I think I should have been consulted about this press release because it suggests that it comes from all of the family shareholders.

"It fails to explain what the decisions were back in January. It confuses growth in volumes with growth in sales and doesn't suggest whether we are responding to either. And it also suggests that I resisted overseas markets and global expansion when I was the one going abroad."

Morgan subsequently issued a further update to its official statement. It read: "The Morgan family recognises the management contribution that Charles has made to the family business as Strategy Director, and confirm that he remains a shareholder.

"However, to ensure continuing success, Morgan must look to strengthen and review its strategies, and acknowledges that our management team are better placed to steer the company in the future."

The saga over Morgan's leadership began with a release from the business stating that Charles Morgan was no longer part of the management team or the board of directors at Morgan Technologies Ltd, a subsidiary of the main company.


Find an Autocar review

Read our review

Car review
Morgan Plus 8

The Morgan Plus 8 offers an entertaining blend of traditional Morgan body and modern chassis

Back to top

A statement issued by Morgan Technologies Ltd said: "Over recent months, and in response to the growth in volumes, model range and overseas markets, the management team has been strengthened across a number of different areas, reflecting the scale and complexity of an increasingly global business."

Morgan was replaced as managing director of the firm in March, with then operations director Steve Morris taking the role. At the time a statement from Morgan said: "Charles Morgan will concentrate on his vital role as the face of Morgan internationally, promoting the brand and selling the company's products worldwide." 

No successor has yet been appointed to replace Charles Morgan.

Join the debate


14 October 2013

These chaps are slow on the uptake. It is no secret that Mr. Morgan has been in the doghouse with his fellow shareholders for some time. The two directors running the company make no effort to hide their opinion of him.

15 October 2013

Isn't he the major shareholder?

15 October 2013

Could this be the start of the end of Morgan?,i hope not.

15 October 2013

Reading between the lines it sounds as though the other directors want to expand the company with new technology, new ranges, and in to new markets. Maybe Charles Morgan is against that, but if he doesn't have the backing of other family members for his view, he's out whether his view is right or not.

Having seen the family company of which my father was managing director (but not a family member) many years ago, destroyed by members of the owning family squabbling between themselves, ending in it being closed down by a misguided 'friendly' take-over by a rival company, negotiated by an incompetent family director, I know something of the problems that can arise when family firms run into self-inflicted troubles.

16 October 2013

"Morris takes over Morgan" not a headline I expected post 1960's!!

16 October 2013

Perhaps he could start a new car company with Antony Sheriff?


16 October 2013

LiIke it! You can imagine a tension, one side flushed with advisors and power point graphs showing Morgan could be a global automotive version of Burberry. To do this they would need to invest in modern techniques and volume manufacturing, maybe away from roots, nothing sacred advertising and marketing to keep the traditional image (Think those Jack Daniels adds showing the old sheds). Huge sums at stake to bet Morgan could sell wood and alu cars to newly affluent Chinese and Indians. Follow the Ferrari wave to sate demand remember when they would not make more than 2k cars per year? more product more markets. The other side we're doing just fine, with the 3 wheeler and new alu 8, like the late John Harvey Jones / Troubleshooter you are just wrong Morgan is as it is because it is small and real. We'll grow step by step. I'm minded to side with the second faction.

16 October 2013

As much as I admired Sir John Harvey Jones as one of Britain's all time Great Industrialists, he got it wrong with Morgan, and the resistance to change has favourably influenced its survival when niche Car manufacturing companies dissolved all around Morgan.

The Keep-it-Small strategy depending upon long waiting lists and "To capacity" manufacturing has saved Morgan from extinction.

I am prepared to bet that Steve Morris will be the downfall of the company. He will over-borrow, over-produce and the Company will follow the misfortunes of many ambitious Car companies.

Look around in 2013, and see the likes of Wiesman fail. Great product - Zero waiting lists.

Charles Morgan should amass his forces and kick the foreigners out of his Company.

16 October 2013

Nothing new family disputes in companies. When it becomes a public event it does nothing for the reputation of company. Publicly announcing he's going to fight it is just putting his ego before the intrests of the company. Then again if he can afford to lose value of his shares then in his position why not?


16 October 2013

Morgan appear to have survived by bucking trends, as mentioned, it has worked in the past, and will most likely work in the future. Maybe the management having been keeping an eye on Caterham and fancy expanding their range; a Morgan SUV anyone?


Add your comment

Log in or register to post comments

Find an Autocar car review