Morgan has a record year, selling almost 300 more cars than normal
7 January 2010

Morgan set a production record in 2009, a spectacular result considering the effects of the global credit crunch.

Output from the company’s Malvern factory was expected to total around 690 units, a big increase on the historic average of around 400 a year.

“We are absolutely delighted by the number of cars that we have built and sold in such a tough year,” said a Morgan spokesman.

Demand from continental Europe proved particularly strong, with sales in France and Germany up. Sales in the UK have stayed constant at 280 cars, historically a typical figure. “The real driver of growth has been new markets,” said Morgan.

This year looks like being another record period, the company predicts. Thanks to the new SuperSports, an open-top version of the Aeromax, production in 2010 is heading for 740 to 750 cars.

The £125k SuperSports will be engineered for the US, so Morgan is planning total production of 200 units, twice what it committed to with the Aeromax, which couldn’t be sold in the US.

The final few Aeromax models are currently in production at Malvern, ahead of the SuperSports’ launch in the spring.

Julian Rendell

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Comments
10

7 January 2010

Jolly well done!


7 January 2010

Correct me if I'm wrong, but don't Morgan have a legendary long waiting list? I.e. a waiting list of more than 12 months? Which would probably result in them being able to coast through the recession period a little easier than most? Don't get me wrong, this is an awesome achievement and must be as much accredited to Morgan engineering their models for other large markets such as the US and to them finally proving how a small scale manufacturer can survive, and grow, by having a genuine and undisputed unique ownership experience. I hope some of the other 'supercar-building-startups' are paying attention to this?

7 January 2010

[quote kratz]Correct me if I'm wrong, but don't Morgan have a legendary long waiting list? I.e. a waiting list of more than 12 months?[/quote]

Back in the 1990s the waiting list was famous for being something like 4 years, but over the last ten years or so Morgan have worked hard to shorten this. It is now, according to their website "in the region of 12 months". So still quite long in the grand scheme of things, but nowhere near what it used to be.


7 January 2010

My Father has had two of these sublime vehicles. The first one he had in the Seventies and had to wait 7 years for it!

God I want one of these.

7 January 2010

I fancied one in the 1990s but the huge waiting list and resultant premium on used examples left me settling for a Panther Lima. Am now braced for some Morgan purist abuse (and perhaps deserved).

7 January 2010

What wonderfull news.

7 January 2010

British automotive manufacturing success story - we should have it stuffed and mounted(!)

Seriously - great news and, although I doubt I'd ever buy one, it's nice to see them on the road - a completely different car and probably unique.

7 January 2010

Well done, Charles & cohorts! May it long continue undiminished.

7 January 2010

Sir John Harvey-Jones must be chuckling in his grave at this news!

13 January 2010

A splendid result,only hope Morgans can continue in this vein,don't forget 2009 marked 100 years of the marque so interest was very high. Already examples of the limited edition AreoMax are on the market. In the 60s,if you ordered a new Morgan,as I did in 1965,delivery was 14 weeks,they built it straight away,in the 70s you could still go into a dealer and buy one of the showroom floor as a friend did with his +8,still owns it. Today the situation is much the same,if you want a new Morgan,specification not too important most are available at a Morgan dealer,sitting there either unregistered or delivery mileage. The 10 year waiting list was a myth,nearer 7 years,and,as Peter said if he offered everyone their car some 75% would have rejected the offer,a lot were profit seekers. The next 2 years will be very interesting hopefully Morgans will continue to attract more customers and continue their growth,the USA market will be a great help in this,Peter never forgot hat it was that market that kept the factory afloat in the 50/60s,over here you were laughed at for buying such an old fasioned car. The owner profile has changed over the years,a long way away from the enthusiastic competition do every thing yourself type. When i first joined the Morgan Club, 4/4 Club now Morgan sports Car Club,most chaps used their Morgans as an every day car in the week and for competitions at the weekend,races,sprints,hill climbs, trials or any thing that came up. Todays owners seem to be concerned about what clothing to wear in the cold weather and wouldn't venture out in the snow,sad. Charles Smith. Vice president Morgan Sports Car Club.

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