Currently reading: Merged FCA-PSA group to be called Stellantis
Newly merged industry giant to adopt Latin-inspired corporate brand name
James Attwood, digital editor
News
1 min read
15 July 2020

The company formed by the planned merger of the PSA Group and Fiat Chrysler Automobiles (FCA) will be named Stellantis.

The two firms agreed to a 50-50 merger last year that will create one of the world’s largest car groups, and the current aim is for the process to be completed early next year. 

When the merger is completed, the company will be known as Stellantis, which the firms say has its roots in the Latin verb stello, meaning “to brighten with stars”.

In a release, they added: “The name’s Latin origins pay tribute to the rich history of its founding companies, while the evocation of astronomy captures the true spirit of optimism, energy and renewal driving this industry-changing merger.”

The Stellantis name will be used purely as a corporate brand name, and work is currently underway on a new logo for the brand. The names and logos of the merged group’s various brands – which include Citroën, DS, Opel, Peugeot, Vauxhall, Alfa Romeo, Fiat, Jeep and Maserati – will remain unchanged.

The proposed merger is currently being investigated by the European Union over concerns that it would give the new company a 34% share of the regional market.

READ MORE

Inside the industry: trouble ahead for the FCA-PSA merger

Analysis: the numbers behind the FCA-PSA merger

Why Fiat Chrysler and the PSA Group are merging

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Comments
10

15 July 2020
never read such absolute pile of bull.

Does Autocar really see the worth on repeating such PR nonsense.

15 July 2020

Genuinely the worst branding since Royal Mail tried to become Consignia...

15 July 2020
Reasonable wrote:

Genuinely the worst branding since Royal Mail tried to become Consignia...

15 July 2020

Ridiculous name.  Sounds like a haemorrhoid cream 

16 July 2020

Stellantis!  Stellantis!

16 July 2020

I had thought they might drop Chrysler as a brand name, relying on Dodge and Jeep and use Chrysler Corporation as the corporate name

16 July 2020

Probably should have been "brighten with stars" but sub-editing seems to be getting worse. 

16 July 2020

The real test of a merger/take over will be the board room make-up, 50-50 my infimum 

16 July 2020

Don't really care as long as they make decent cars from some great brands

16 July 2020

Brighten with stars - er, isn't that Subaru's logo?

Silly name, silly concept - hope they didn't pay a lot for it.

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