The recent marketing tie-up between Mercedes-AMG and Italian superbike manufacturer Ducati could result in AMG-badged two-wheelers and even a full-blown takeover of the motorcycle maker, according to inside sources.
AMG is, however, unlikely to make any move for a couple of years, while the tie-up “takes its first baby steps”, according to one senior source.
Officially, AMG and Ducati will only say that they are “currently examining further activities and strategic steps they might undertake together in the near future”.
But insiders refused to rule out “high performance” AMG/Ducati motorcycles in the medium term as part of the planned “greening” of the AMG brand.
A number of car makers, including Mini, Smart, Renault, Nissan and BMW, have moved towards offering two-wheelers or scooter-derived vehicles.
The trend is seen as a way of capturing both younger people who are unlikely to buy a new car until they are in their early 40s and offering branded and premium two-wheel mobility in the booming ‘megacities’ of developing nations.