A special edition AMG with Ducati bike badging and styling influence will be the most tangible result of a marketing tie-up signed by the German car-maker and Italian bike-builder.
The special edition is likely to follow the form of the AMG specials tied-in with German watch-maker IWC in 2005 and 2008. Those CLS55AMG and CL63AMG featured special paint jobs, unique interior trim and leather and a special edition watch.
Initially the AMG/Ducatti tie-up will centre on test-drives at MotoGP events on Ducati bikes for AMG customers and car drives for bike owners.
“We have found that many of our AMG owners also own Ducatis, so there’s a natural link between the two companies,” says Mercedes.
However, the link won’t extend to the safety car that runs at MotoGPs, those cars are supplied by Audi. Ducati will, however, shifts its car fleet to Mercs from Alfas and its truck fleet from Ivecos to Mercs.