Ford-owned luxury brand's expansion strategy will focus the US and China, according to the Blue Oval's chief executive, Alan Mulally

Ford is set to boost Lincoln, but has no plans to sell the US luxury brand in Europe, company boss Alan Mulally has told Autocar. 

"Lincoln will be great. We are now investing in Lincoln but we’re going to focus on the US and China," he said.

Ford launched Lincoln in China last month and showed the new MKX SUV concept at the Beijing motor showThe MKX previews a new global SUV based on the Ford Edge that's tipped to go into production within the next 18 months.

It will also be launching another crossover, the MKC, later this year, joining the Fusion-based MKZ saloon. There are also plans to put a larger luxury saloon on the market to capitalise on Chinese consumer tastes.

Mulally also revealed that Ford has no plans to go further upmarket: "The world is charged on premium, but people want affordable luxury and technology too and there’s a sweet spot there for Ford to deliver it."

Get the latest car news, reviews and galleries from Autocar direct to your inbox every week. Enter your email address below:

Our Verdict

Ford Focus 2011-2014

Can the Ford Focus capture the hearts and minds of hatchback buyers?

Join the debate

Comments
2

22 May 2014
Lincoln has no plan to build spaceships, particularly upmarket ones

23 May 2014
Thank God for that!

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • 2017 Range Rover Velar
    First Drive
    23 July 2017
    The Range Rover Velar is the most road-biased car Land Rover has made. So does it still feel like a proper part of the family?
  • Seat Ibiza
    Car review
    21 July 2017
    A model upon which Seat has staked its future, the new Ibiza must now deliver
  • Honda Clarity FCV
    Car review
    21 July 2017
    Honda’s fuel cell flagship reaches its second generation, but is the world ready?
  • Nissan Qashqai 1.5 dCi 110 N-Connecta 2017 review
    First Drive
    20 July 2017
    A UK drive in Nissan’s crucial crossover shows an update has not cost it any of that which makes it sell so well
  • Seat Ibiza 1.0 MPI
    First Drive
    20 July 2017
    The Seat Ibiza has wowed in other iterations, but how will the entry-level 1.0-litre MPI version stack up in the UK? We've been to north Wales to find out