New MKX concept car for Beijing show coincides with Ford launching its luxury arm in China

Ford has revealed a new Lincoln MKX concept car to coincide with the launch of its premium arm into China. 

The new concept car previews a new global SUV based on the Ford Edge that's tipped to go into production within the next 18 months. It is the first time that Lincoln has revealed a concept car outside of North America.

Speaking ahead of the Beijing motor show, Ford boss Alan Mulally said he believed that Lincoln was "absolutely ready to take on the world’s largest car market". He also stated that Lincoln aimed to give better value and better service than other imported luxury brands. 

The brand will start sales with two US-built models: the MKZ saloon, based on the next-generation Ford Mondeo, and the MKC SUV. The range will grow to include larger SUVs, including a production version of the MKC, and the all-new Lincoln Navigator in 2016.

Mulally wouldn’t reveal sales targets for Lincoln in China, though Ford is expected to sell more than one million cars in the market in 2014.

Ford’s sales and marketing boss, Jim Farley, refused to give sales targets for Lincoln, but revealed that the cars would be sold in a different, "more personalised" way than other luxury brands.

Lincoln took the unprecedented step of building a prototype dealership in Shanghai three years ago in order to research and test customer preferences.

Our Verdict

Ford Mondeo 2007-2014

The Ford Mondeo is a fine car in most areas. The family hatch is still a class leader even as its replacement nears

Join the debate


20 April 2014
It's a little bit sad really, that Ford has given up. Lincoln was formerly Ford's equivalent to Cadillac. Now it appears that they are settling for an equivalent to Buick. Or in other words, it now fills the place of defunct Mercury. Ford have given up on having a 'world best' marque.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Dallara Stradale
    The Stradale is the first road-legel car from Italian motorsport constructor Dallara
    First Drive
    16 March 2018
    The motorsport constructor's first road car is inspired by Lotus minimalism. Does it thrill on road and track?
  • Hyundai i30 N
    Standard spec is good so paint colour is our car’s only option
    First Drive
    16 March 2018
    What’s Hyundai’s first hot hatch and N-brand debutant really like? Let’s find out
  • Porsche Boxster GTS
    This is the new GTS version of the Porsche Boxster
    First Drive
    15 March 2018
    The 718-generation Boxster is our favourite roadster of the moment – so is this new GTS variant worth the extra outlay?
  • BMW 5 Series
    First Drive
    15 March 2018
    The BMW 5 Series is top of the mid-exec pack, but is there still room for a diesel saloon in everyday family life?
  • Audi A7 front
    First Drive
    14 March 2018
    The new Audi A7 Sportback looks the part, but how does the new Mercedes-Benz CLS rival cope on UK roads? We find out