21 January 2004

Fiat UK is considering a limited relaunch of the Lancia brand in the UK. Though yet to be approved, the plan is to launch the new Ypsilon supermini in left-hand-drive form for sale in the south-east of England only.

Bosses believe the car’s distinctive styling and classy finish will appeal to car buyers in London and the south-east, where specialist and niche models are especially successful, and left-hand-drive-only models – including Fiat’s own Barchetta – have proved popular.

No prices have been indicated, but they could start between £8000 and £9000, with sales and service through Fiat dealers. If the initiative works it is conceivable that the Lancia Fulvia coupé could be imported in the same way, if that model gets the go-ahead. Lancia has no plans for right-hand drive cars.

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