Year-on-year rise contributes to large rise in Tata Motors sales
16 March 2010

Jaguar Land Rover's worldwide sales have leapt year on year, helping contribute to a 59 per cent rise in sales among all Tata Motors sales in February 2010.

Combined Jaguar Land Rover global sales this February were 17,197 vehicles, up 60 per cent year on year.

Jaguar sales for the month were 3292, up by 55 per cent, while Land Rover sales were 13,905, up by 62 per cent.

The figures help boost the company's dismal fiscal year - cumulative Jaguar Land Rover sales are 170,444, down 16 per cent. Jaguar sales are down 26 per cent year on year, while Land Rover is down 11 per cent.

Tata Motors Group global sales, comprising of Tata, Tata Daewoo, Hispano Carrocera and Jaguar and Land Rover, were 59 per cent up in February, and are up 17 per cent year on year.

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16 March 2010

fantastic news both brands deserve the success with both having a fantastic line up especially the jaguar with the xk really like this car

16 March 2010

[quote Autocar]Jaguar sales for the month were 3292, up by 55 per cent[/quote]

I don't believe it - yes, I'm calling JLR liars.

Publicly available data shows Jaguar recorded sales drops in its two largest markets in Feb 2010:

Europe(including UK) - down 14% on Feb 09, from 1,163 units sold to 1,000. source: ACEA http://www.acea.be/images/uploads/files/20100316_PRPC-FINAL-1002.pdf

UK - down 26% on Feb 09, from 360 units sold to 266. source: SMMT http://www.smmt.co.uk/articles/article.cfm?articleid=21359

USA - down 4% on Feb 09, from 794 units sold to 761(down 12% on 2009 year to date). source: Wall Street Journal http://online.wsj.com/mdc/public/page/2_3022-autosales.html

The US and Europe(including UK) are traditionally Jaguar's largest markets by far, with the US accounting for around at least a quarter of all sales and Europe around 40%. Are we really to believe that Jaguar managed a 55% rise in sales in February 2010 worldwide but suffered an on average 10% drop in sales in its markets which traditionally accounted for around two-thirds of its total sales?

According to Jaguar's figures, sales in Feb 09 were 2,124 worldwide(Feb 10: 3292, a 55% increase). We know from the independent, public data that sales in Europe and the US were 1,957(1,163+794) in Feb 09 combined, which means non-(Europe+US) sales worldwide must have been just 167 units in Feb 09. We also know, from the public data, that if 3,292 worldwide sales in Feb 10 is taken at face-value, that the number of non-(Europe+US) sales worldwide was 1,531(3,292 - (1,000(US sales)+761(Europe sales)). So, according to Jaguar's figures sales of Jaguars outside of Europe and the US increased by a staggering 1,364 units or 817% in February, compared to Feb 09. I don't believe it.

16 March 2010

nicksheel

I don't know how these things are worked out exactly, but sales from the car makers and sales to the public always differ. The car makers sell to the dealerships, distributers etc who were overstocked last year where as this year there is a waiting list for some vehicles.

I suppose as far as JLR are concerned once they have the cash in their pocket it's a sale whether that cash is an end customer or middle man!

It would be nice if people just wished a large employer of the UK workforce luck instead of deriding them!

16 March 2010

I m glad that whatever the figure is they've boosted sales. Its important to be able to see British cars, designed, tested, built here do well-even if its with foreign investment/capital. Just wish BMW hadnt have got involved with Rover and they'd just kept their tie in with Honda :s

16 March 2010

i am just woundering about if jaguar and landrover would bring back the daimler and rover magues.

16 March 2010

[quote AverageBloke]It would be nice if people just wished a large employer of the UK workforce luck instead of deriding them![/quote]

Hear hear.

16 March 2010

[quote justi]

[quote AverageBloke]It would be nice if people just wished a large employer of the UK workforce luck instead of deriding them![/quote]

Hear hear.

[/quote]

Hear hear +1.

16 March 2010

I would just like to wish all UK Land Rover dealers in the UK the best of luck in sourcing new stock this year, everything is sold to order and Solihull cannot keep up demand! Horse! The cars are superb, the cars are selling! Face it, you are a JLR prophet of doom and maybe a broken record.

Global Warming.. My Rs

16 March 2010

Nicksheel

According to the Jaguar website they have a presence in over 50 countries outside those that you list so 1,531 sales over 50 countries is quite possible, even if some have only a tiny presence. Early 2009 was unquestionably a disaster for most if not all luxury carmakers - a comparison of 2010 with 2008 would have been more pertinent.

Feb 2010 will also be reduced in most markets because production of both the X Type and the old XJ had finished by then.

16 March 2010

[quote CambsBill]Feb 2010 will also be reduced in most markets because production of both the X Type and the old XJ had finished by then. [/quote]

That makes sense to me. March will be interesting. XJ will be on line, and let's see how the XF fares v. new 5 series and E klasse.

James May starting an XF up: "All those years of financial drudgery just fall away, and you are 12 again, and back in the world of Thunderbirds."

You will never say that about anything from Germany. Ever. You can't even imagine saying something like that. Maybe Japanese, (more UFO than thunderbirds tho) but not German.

And that's why there will be always be a Jaguar while they keep making cars with the raw emotional appeal of the revamped range. They have crossed the abyss. I am saving up....

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