The new plant, which has already been signed off by Brazilian authorities, will have an annual production capacity of 24,000 vehicles and will intially create 400 jobs in the area.
Construction on the new site will begin in the middle of next year, with the first vehicles expected to roll off the production line from 2016. JLR has confirmed the vehicles produced at the plant will primarily be aimed at the Brazilian market.
It is not yet known which vehicles will be made at the factory, though models such as the Land Rover Freelander replacement are hotly tipped to be among them.
JLR says creating the new plant is part of its plan to "increase [our] global manufacturing footprint and create additional capacity".
CEO of the company Dr Ralf Speth said: "Brazil and the surrounding regions are very important. Customers there have an increasing appetite for highly capable premium products.