Koreans join line-up of potential purchasers for DaimlerChrysler's US arm
19 February 2007

Korean car maker Hyundai is the latest firm to be rumoured to want to buy Chrysler.

Last week (16 February), General Motors was said to be in negotiations to buy the firm. Sources in both Germany and the US said that high-level talks were taking place between bigwigs from both Chrysler's parent company DaimlerChrysler and GM.

Chrysler is in a difficult position, having last week announced that it was cutting 13,000 jobs from its 83,000-strong North American workforce by 2009.

DaimlerChrysler boss Dieter Zetsche has said that he is considering all options for struggling Chrysler, including selling it.

Hyundai would be interested in both the Chrysler brand – which includes Jeep and Dodge – and its dealer network across the US.

The Korean firm is already linked to Chrysler through the World Engine Programme, through which the firms (and also Mitsubishi) developed a new series of four-cylinder powerplants.

Besides GM and Hyundai, other possible suitors for Chrysler include Chinese firms SAIC (which is manufacturing rebadged Rover 75s) and Chery.

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