A new National Franchised Dealer Association survey shows impact of diesel’s recent downfall

British motorists are more likely to opt for hybrid than diesel when they buy their next car, according to the results of a survey compiled by the National Franchised Dealer Association (NFDA).

Of the 1000 respondents in the study, of which 490 were male and 510 were female, just 12% said they were considering buying a diesel car for their next vehicle purchase. Not only is this a tiny proportion for a fuel type that once accounted for nearly half of all new car sales, it's also a marked decrease on the 23% of respondants opting for diesel in an Autocar survey compiled just one year ago.

This means that, according to the NFDA's survey, diesel ranks behind hybrid power, which was the choice for 13% of respondents.

Although relatively small in scale, the study illustrates the extent of consumers' loss of confidence in diesel. Sales for black-pump vehicles have tumbled in recent months and now account for 33.5% of the market, down from a 44% share last year.

The results of the survey suggest that the chances of sales recovering any time soon are low. The UK Government’s recent diesel tax hike will no doubt present another barrier to diesel's recovery.

National Grid plans 350kW EV charge network

Petrol ranks top in the NFDA study, with 41% of respondents saying they’d choose a car of this fuel type for their next vehicle purchase. However, the second most popular answer is ‘don’t know’, backing suggestion that the UK’s recent new car sales downturn has been in part triggered by a general fall in consumer confidence.

The survey shows that most consumers are still some way off opting for a plug-in electrified car as their next purchase. Plug-in hybrid was chosen by just 2% of participants.

Pure electric was the top choice for only 1%. In fact, 59% of respondents ranked purchase cost as a main reason for not opting for a pure electric vehicle, while battery range and access to charging infrastructure were highlighted as a concern for 53% and 52% of participants respectively.

More content:

JLR confirms 1000 contract jobs to go due to diesel sales slump

BMW 'confident' it can win solid state battery race

Our Verdict

Peugeot 108
The Peugeot 108 is the French car firm's rival to the Volkswagen Up and Hyundai i10

New-shape baby Peugeot fares well with improved rear end and small engines. Can it threaten the class leaders?

Join the debate

Comments
38

17 April 2018
Pure EV only 1%?! According to many posting here constantly presenting the wonders of pure EV that number should be much higher.

17 April 2018

Pure EVs are really quite expensive unless one buys a NIssan Leaf. I suspect many drivers also don't believe the range that is claimed for these vehicles - probably about as reliable as claimed fuel economy.

17 April 2018
Ubberfrancis44 wrote:

Pure EV only 1%?! According to many posting here constantly presenting the wonders of pure EV that number should be much higher.

Yup, we are still in the very early stages of EV adaption, so I don't blame consumers from shying away from them in the next few years. It will only happen when cost comes down and range gets higher, with a decent charging infrastructure. All of that is improving pretty quickly I'd say.

17 April 2018
This is a remarkable result of a survey when you put it in the context of the very few hybrids that are on sale right now. The car makers may drag their feet a bit longer but the market from them is there. Thanks primarily to the US catching Volkswagen with its pants down, people have increasingly become aware of the damage that they have duped to buy into. No more. Next stop hybrid and I don't mean the plug-in nonsense with ludicrous claims of MPG. Their only talent lies in beating the tax man.

17 April 2018
fadyady wrote:

This is a remarkable result of a survey when you put it in the context of the very few hybrids that are on sale right now. The car makers may drag their feet a bit longer but the market from them is there. Thanks primarily to the US catching Volkswagen with its pants down, people have increasingly become aware of the damage that they have duped to buy into. No more. Next stop hybrid and I don't mean the plug-in nonsense with ludicrous claims of MPG. Their only talent lies in beating the tax man.

How great is to listen the usual trumpet song from you Fadinglady!

Like you, some carmakers have an agenda, dismissing diesel engines: they are poisonous, they have maintenance high costs associated, they have clogging particle filters, they will be banned... know what? Petrol engines need particulate filters too, maintenance isn`t free on them, they empoison also and will be banned from market too!

Guess what? That Toyota hybrid will be banned because it relies on a Petrol engine mated to a weak battery!

Before we can rely-only on Battery-Electric and Hydrogen-Battery vehicles, we need diesel engines, petrol engines, engines running Natural Gas and some more powering cars and machines. If, and if Toyota-like system will gain traction, people will be better off opting for those PHV that all of you Toyota fanboys dismiss: many people using them can do their daily errands purely running on electric. Yes they needs access to a mains plug at home and office, many have that!

PHV hybrids outsell all Toyota-Lexus hybrids in UK alone, go get a consolation-prize with that survey.

 

18 April 2018
coolboy wrote:

 

Guess what? That Toyota hybrid will be banned because it relies on a Petrol engine mated to a weak battery!

Nothing wrong with the HV hybrid battery in the Toyota, their problem is with the reduced-size LV battery, which when Autocar photographers try to do indoor shots with the headlights blazing tend to quickly drain. Kia have solved that problem by automatically disconnecting the LV battery if the charge gets too low, and providing a battery reset switch - perhaps Toyota will catch up after 20 years!

17 April 2018

talking to people with petrol hybrids like Lexus etc they are not  very economical the lexus was 27mpg so way worse than diesel,they also carry aboput 100 200 or 300 kgs extra weight ,after the few miles of electric you are very uneconomical and high co2 output also a lot mor expensive.

 

17 April 2018

Your intellect, sir, is about as sharp as your grammar and spelling.

17 April 2018
Ski Kid wrote:

talking to people with petrol hybrids like Lexus etc they are not  very economical the lexus was 27mpg so way worse than diesel,they also carry aboput 100 200 or 300 kgs extra weight ,after the few miles of electric you are very uneconomical and high co2 output also a lot mor expensive.

 

I'm not convinced by  your claims.. i have  an IS300H and I should know..There is somethign seriously wrong with you or there is somethgn seriously with with the car you drove and needs be looked at.

I;'m getting about 40s minimum and donlt drive like a granny/grandad..!

17 April 2018

I posted just recently that I have a Lexus RC Coupe 300h which is returning 53 mpg on eco mode

bunty

Pages

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Suzuki Swift Sport 2018 long-term review hero front
    First Drive
    22 June 2018
    The Japanese hot hatch is all grown up in terms of character, technology and price, but is it still a fun-loving kid at heart? Let’s find out
  • 2018 Mitsubishi Shogun Sport 4
    First Drive
    21 June 2018
    Shogun Sport name returns to the UK, attached to a seven-seat 4x4 that, Mitsubishi hopes, deftly combines practicality, comfort and toughness
  • Ford Fiesta ST-Line 2018 long-term review hero front
    First Drive
    21 June 2018
    Does this version of Britain’s top-selling car have the substance to match its style?
  • Audi Q8 2018 first drive review hero front
    First Drive
    20 June 2018
    Range-topping SUV is short on the styling and performance pizzazz needed to make it a Range Rover Sport-toppling style icon, although it’s an accomplished luxury car
  • BMW M5 2018 long-term review hero front
    First Drive
    20 June 2018
    We rate the new M5 as best in class. Will we think the same after three months with it?