Japanese car maker to take a five per cent stake in struggling electronics firm
1 May 2009

Honda has confirmed that it is to take a five per cent stake in the Pioneer electronics company.

The struggling electronics company is withdrawing from its home electronics operations to concentrate on its in-car audio, entertainment and sat-nav systems.

The move is part of loss-making Pioneer’s recovery plan, which centres on strategic alliances and joint ventures.

Pioneer has also recently revealed plans for a technology sharing partnership with Mitsubishi to develop in-car audio and navigation systems, and is reportedly in talks with Shanghai Automotive Industry Corporation (SAIC).

Honda’s investment in Pioneer is said to be worth £17.3 million, and will give it far more ability to develop in-car electronics, an increasingly important aspect of vehicle technology.

Matt Rigby

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