Firm to increase prices by an average of 2.7 per cent on 1 December
25 November 2009

Ford has increased its new car prices in the UK for the fourth time this year.

From 1 December, an average price rise of 2.7 per cent will be applied cross Ford’s range. The company says the continued weakness of the pound against the euro has forced the latest rise.

Nigel Sharp, Ford of Britain managing director, said: “To combat the continuing weakness of the pound against the euro, Ford has reduced costs across its entire UK business, including personnel reductions in its central operation and across its dealer network.

“However, price increases are still required to maintain a viable business and to recover relative cost increases caused by the weakness of the pound over an extended period.”

Asides from smaller capacity engines, Ford imports almost all of its stock and components from the continent. The pound is worth around a third less against the euro than it was this time two years ago.

An extra £250-£500 will be applied to the Ka, Fiesta, Focus, C-MAX, Kuga and Mondeo models, with £600 being added to the price of the S-MAX and Galaxy. Prices for the Ford Focus RS will remain unchanged.

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25 November 2009

[quote Autocar]From 1 December, an average price rise of 2.7 per cent will be applied cross Ford’s range. The company says the continued weakness of the pound against the euro has forced the latest rise.[/quote] Now Ford no longer make whole cars here they obviously don't feel any affinity with their UK customers. I think we can blame both Ford's cynical view of the UK market as a "cash cow" over many years and Gordon Brown's mismanagement of th UK economy for this. I don't think any of us owe any allegiance to Ford and should stick to buying cars that are made here in the UK, like Vauxhalls, Toyotas, Nissans and Hondas instead of Fords.


Enjoying a Fabia VRs - affordable performance

25 November 2009

^^^^^^

I agree although lets be honest - who pays the on the road price ford quotes? At least my missus car has gone up in value - if we sold her car now we would make a profit as we bought it 6 months old for £10.5k. On the forecourts we have seen it for £13k! Same reg, same spec!

25 November 2009

here's a good one:

for £25k(post latest price hike and VAT at 17.5% again) you could have a Mondeo 2.2 Ghia diesel(175PS) or for £27.5k a new BMW 520dSE(184PS) or a Merc E220 CDI SE.

must be part of Gordon's plan to lift people out of poverty and into large, prestige motors - man's a genius.

25 November 2009

The blame is Gordon Brown's not Ford,the UK economy

is in such a bad way

,the pound so weak Ford could do nothing else.

As for our allegiance to Ford,do we have one,i don't

think so.

We buy their cars because we like them,if they end up to expensive

then i would think fewer will be bought.

By the way,Climate Change is not a con,its fact,the con is the reason

being given for it.

25 November 2009

[quote kairoo]

must be part of Gordon's plan to lift people out of poverty and into large, prestige motors - man's a genius.

[/quote]

needed that it put a smile on my face thanks.

Honda have also got a price rise coming in to effect on 1st December due to the same reasons, Jazz goes up £250, civic's 350 and Accords £450.

25 November 2009

[quote kdwilcox]

The blame is Gordon Brown's not Ford,the UK economy

is in such a bad way

,the pound so weak Ford could do nothing else.

[/quote] [quote kdwilcox]

By the way,Climate Change is not a con,its fact,the con is the reason

being given for it

[/quote] Agreed

25 November 2009

Is it just Ford that are affected by the weak pound? Strange.

25 November 2009

- you keep saying the pound is weak, but it is the Euro that has got stronger and you shoudl reailse that; the price of hte pound against the dollar is good and constant, anyone who thought it coudl last at 2 was being really silly.

-the true people behind it where the Tories, it was thatcher policy; look at France and German in the late 70's and 80's, they were investing in engineering and technology (including manufacturing)

-here lots of people wanted to trade that investment for tax cuts and the belief of a "service economy"; well whoever voted for that is what we ended up with and why the Euro is now very strong; look at Germany and France, the economies are far more balanced and they benefit from that.

-GB and the labour gov. have made the UK one of if not the best place in the world to start a technology business; you can get loans from £15K to £1m as well as region VC funds up to £250K and now beyond; that is Labour helping the equity gap and something the Tories did not do.

-labour started 3i (the VC firm) to solve the equity gap and I believe the Tories sold it off; Labour opened up the NHS to new technology after years where the Tory policy closed it off to all but big business so new tech. coudl not get into the NHS.

-labours policies will take a long time to come along, tech. firms can take six and eight years but they are now coming through; the Tories also wacked apprenticeships etc; they Tories) left us in a mess and we are still paying for it now; Labour have sorted lots of out good on them, if they had not we would be in a worst (much worse) place now.

-so look at the wider social aspects and look to German and France who continually reinvested and reinvested and valued technology and technology manufacturing; and now you see the difference of a balanced v. pure service economy and those seeds were planted by Tatcher not GB; GB and labour invested in the equity gap and have been doing so for years and now some of the big US VC firms see the UK as a good place (unlike other EU counties) but that has Labour years of investment; but only those in the industry will tend to know these things.

-also look at the price of the dollar against the Euro; the Euro has strong value; so we need technology firms that also manufacture as well as service firms; Labour has been working very hard to acheive that and it is working (but these things do take time); their has not EVER been a better time to set up a tech. firm in the UK (not EVER) and Labour (GB) has done a fantastic job! - keep it up GB, a lot of the tech. firms are supporting you!

25 November 2009

[quote gazza5]

^^^^^^

I agree although lets be honest - who pays the on the road price ford quotes? At least my missus car has gone up in value - if we sold her car now we would make a profit as we bought it 6 months old for £10.5k. On the forecourts we have seen it for £13k! Same reg, same spec!

[/quote] I bought a new shape Fiesta 1.6TDCI Titanium this time last year. Book price then was £13,700 but spec the same car on their website now and it's £16,300 ! And that's before the latest price rise ! Local dealer has same age/mileage/etc as mine for £14,500 ! I'm planning to sell anyway, so on the face of it, I'll make a tidy profit. Lets see what the punters think...

25 November 2009

Fords list prices are out of control. Every car they sell is now comprehensively overpriced and the most expensive in its segment.

What I don't understand, is we can see on www.drivethedeal.com etc that discounts of between 10 and 30 percent are available on virtually every car in the range, so why don't they just stop discounting them so heavily rather than carrying on with these silly daily price hikes?

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