Ford’s UK marketing director believes demand for old-school performance cars like the Mustang will continue long into the future, even in the face of growing popularity for electric and autonomous vehicles.
Speaking to Autocar at Ford's Driving Skills For Life event at London’s Excel, Lisa Brankin said she believed there would always be space in Ford’s range for cars that appeal to lovers of driving alongside its future driverless models.
“I’d like to think that people in the future will still want a fun car like a Mustang for the weekend,” she said. “I can’t really imagine a time when Ford doesn’t produce a V8 Mustang.”
Brankin said while Ford was researching and developing autonomous systems for its first driverless model, due in 2021, a large amount of its R&D efforts were still focused on more conventional models.