A host of new Ford models expected as vice president announces focus on manufacturing

Ford will launch more than 15 new vehicles in Europe within the next five years, with most of them being powered by British-built engines.

That was the pledge made by executive vice president of Ford Stephen Odell to the National Manufacturing Debate, held at Cranfield University.

He also said that engines built by Ford in the UK could potentially power one third of all Fords globally.

Speaking at the summit Odell issued a call to create better market conditions that would enable manufacturers to flourish.

To help face the challenges of the modern marketplace Ford will invest in new technologies to drive product appeal and seek out better-qualified engineers for its operations.

Odell spoke about the skills deficit in the UK and emphasised the importance of a workforce with the right skills and qualifications in the industry. He called on the motor trade to “do more in the interests of schoolchildren” to help encourage more careers in engineering and science.

Despite tough economic conditions Odell concluded his speech by saying he was confident that European and UK manufacturing could survive under the right business conditions. 

Odell continued: “We expect Europe’s volume car makers, preferably encouraged and aided by Brussels, to follow the hugely successful American example and do what everybody knows needs to be done: to restructure, to cut excess manufacturing capacity and to reinvigorate their product range. And to develop industry-leading technology for the world.”

Join the debate


21 May 2013

Showing us the way when it comes to reinvigorating product ranges and developing industry-leading technologies for the world? In motoring? Really?

22 May 2013


21 May 2013

Ford are launching 15 new cars and here we are still waiting for the Fusion and Ecosport.

21 May 2013

Well, not much point switching the production lines at Genk (current factory for the Mondeo) when that plant is scheduled to close in 2014.  Might as well wait that out and then start up "Fusion" production whereever is taking over (Portugal???).

21 May 2013

15 new SUV/Crossovers?

Or proper cars, like the new Mustang with a hybrid drivetrain?

21 May 2013

Still waiting for the new Mondeo that has been out in America for nearly a year, but not due here for another 18 months, I wont hold my breath. 

Lets have a look, the S-Max and Galaxy were released before the current Mondeo, no mention of a replacement yet, the Fiesta and Focus will need replacing, as will the B-Max, C-Max, the Ka (if its getting replaced), the Kuga, the Ranger,  the Mondeo, its not exactly dramatic news as they would all have been due for or even overdue replacement anyway.

Also the skills deficit doesnt appear to be bothering Toyota, Nissan, JLR, Honda all who are taking on workers and investing in the UK motor industry, its only Ford that have got cold feet.

21 May 2013

15 cars and none of them city car size.

21 May 2013

It does seem that the Ka won't be replaced, which is a shame.  The Fiat 500, on which it's based, does seem to have had all the special editions which have meant that it has sold in larger numbers than the Ka.  The colour range has been unchanged as well, so little reason to buy another Ka which looks almost identical to the trade-in.  I suppose I should just look at a Fiesta instead, which has the new engine range already and is only slightly bigger so will fit in the garage.


21 May 2013

In west of Scotland it's hard to find a dealer that's not Arnold Clark.   My brother had a terrible time with them when he bought his ST.   Three garages he went to (one being Arnold Clark in drag - McHargs) before they firstly treated him decently (one wanted a marriage proposal - she was asking him for a commitment!).   Plus they couldn't add up correctly - on the road price and then adding road tax again!


When he finally got the car he'd waited months for becuase he wanted the Bluetooth option he then discovered on the way back from the dealership while trying to get the phone to work with the car that it didn't have Bluetooth fitted!   Six months of arguing with Arnold Clark and they the fitted it; yet it doesn't work as good as you'd like to believe it should.


So, Ford, you need to change your dealer network too.   Or at least in the West of Scotland.


21 May 2013

Well, whatever anyone says on here it seems the UK buyers are still lapping up those Fiestas and Foci in very healthy numbers....


Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Dallara Stradale
    The Stradale is the first road-legel car from Italian motorsport constructor Dallara
    First Drive
    16 March 2018
    The motorsport constructor's first road car is inspired by Lotus minimalism. Does it thrill on road and track?
  • Hyundai i30 N
    Standard spec is good so paint colour is our car’s only option
    First Drive
    16 March 2018
    What’s Hyundai’s first hot hatch and N-brand debutant really like? Let’s find out
  • Porsche Boxster GTS
    This is the new GTS version of the Porsche Boxster
    First Drive
    15 March 2018
    The 718-generation Boxster is our favourite roadster of the moment – so is this new GTS variant worth the extra outlay?
  • BMW 5 Series
    First Drive
    15 March 2018
    The BMW 5 Series is top of the mid-exec pack, but is there still room for a diesel saloon in everyday family life?
  • Audi A7 front
    First Drive
    14 March 2018
    The new Audi A7 Sportback looks the part, but how does the new Mercedes-Benz CLS rival cope on UK roads? We find out