Mulally: global platforms underpin 43 per cent of cars. In five years, that number will grow to 71 per cent
Ford of Europe has announced the biggest product roll-out in its history. The announcement is to be made shortly at Ford’s Go Further product launch event in Amsterdam.
Today, Ford announced the fitment of its 1.0-litre Ecoboost engine into the 2013 Ford Mondeo. It has also announced the European launch of the Ford Ecosport and Ford Edge SUVs
The move, according to Ford president and CEO, Alan Mulally Ford will have 15 “truly global” vehicles by 2017.
Speaking at the event, Mulally stressed the importance of his global One Ford policy, citing leadership in quality, technology and fuel economy as the main driving factors.
“Today we have transitioned from surviving to growing, with the finest line-up of cars and trucks we’ve ever had. One Ford is the driver of profitable growth – we now will accelerate that in Europe," he said.