Fiat Auto boss Sergio Marchionne today unveiled a remarkably detailed plan that will see Fiat and Chrysler combine forces to produce six million new vehicles a year by 2014. Marchionne says this figure is the “minimum” required to for the new car company to survive and prosper.
The new Fiat Group Automobiles (FGA) will see Jeep positioned as a global brand and Chrysler’s presence in Europe will be as sister brand to Lancia. The only Dodge products to be sold outside North America will be high performance models such as the Challenger. Alfa Romeo will be launched into North America, complimenting Maserati.
FGA will remain part of the parent company Fiat SpA, while the truck and tractor making divisions will be spun of into a new company called Fiat Industrial SpA.
Fiat’s own product plan aims to boost production from today’s level of 1.6 million vehicles annually to some 2.2 million units by 2014. Alfa Romeo will provide as many as 500,000 units and Lancia/Chrysler 300,000 units.
Fiat’s product blitz will kick off in 2011 with the new Panda (and Panda van) and a new SUV based on the Dodge Journey. In 2012, Fiat will get a new entry-level supermini (expected to be the Brazilian-made Uno), a new compact MPV (including both five- and seven-seat variants) and a new Jetta-size saloon.
In 2013 Fiat will launch an all-new city car to replace the ageing Seicento, a replacement for the Punto Evo and a replacement for the Bravo hatch and estate. The Bravo-replacing models will be based on the same ‘Compact’ platform that underpins the Alfa Giulietta.