The Alfa Romeo brand is to be relaunched again by Fiat Auto, despite the brand completely missing its 2010 sales targets.
At today’s Fiat Auto press conference boss Sergio Marchionne revealed that that Alfa Romeo will get a raft of new models including a new Spider to drive its annual global sales up to 500,000 units by the end of 2014. Alfa will also return to the US market by 2013.
According to Fiat’s 2006 plans, Alfa should have sold around 300,000 vehicles in 2010. In 2009 Alfa actually shifted under 110,000 units.
After the launch of the Giulietta, the next new Alfa Romeo will be the replacement for the 159, which arrives in mid 2012. Dubbed Giulia, the new saloon and estate are based on a wider and longer version of the Giulietta’s new platform.
The same year will see a facelift for the Alfa Mito and, in 2013, Alfa will add a large luxury SUV to its range as well as a five-door version of the Mito.
A new Spider will be launched in 2013 and it is thought it will be based on a new Chrysler platform; it’s likely that the Spider will also be built in the US.
According to the plans revealed today, Alfa Romeo will kill off the current Brera and Spider models in mid 2011 and the 159 range by the end of 2012. The GT coupe – which is based on the 147 platform – will also be culled by the end of this year.