Company boss bullish despite falling revenues
11 August 2009

Ferrari boss Amedeo Felisa has predicted the new Ferrari 458 Italia will help the company defy the recession.

Talking after announcing revenues down eight per cent year-on-year in the first half of 2009, Felisa, Ferrari's chief executive, said: "The world economy is not in good shape, and for sure we are losing customers because the crisis is affecting their business. But a new product is a good way to face the crisis, and to keep on producing quality goods."

Ferrari 458 Italia - the full story

Ferrari 458 Italia picture gallery - including interior pictures

Ferrari had revenues of 891 million euros (£761m) in the first six months of 2009 and a trading profit of 124m euros (£106m).

Felisa also spoke out against the manner in which Formula One's governing body, the FIA, had tried to cut the costs of competing in the sport.

He said he was in favour of reducing costs, but "not at the expense of the essence of Formula One, which is technology."

He added: "Racing is part of the business model of Ferrari. For us it is an investment, not a cost. If racing was just a way to advertise, we wouldn’t want to be part of it, so you have to keep the heart of racing in technology."

Click here to read 'Inside the Ferrari 458 Italia'

See all the latest Ferrari reviews, news and video

Twitter - follow

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • First Drive
    23 March 2018
    Fully-loaded, big-hitting diesel CLS shows the potential perils of ticking too many options boxes on your order form. A good car with a bad suspension combination.
  • BMW M5
    First Drive
    22 March 2018
    Super saloon deploys four-wheel drive to improve every facet of its driving experience. Faster and more capable than any, and more exciting than most, of its celebrated predecessors
  • Range Rover Sport SVR
    First Drive
    22 March 2018
    More power and an intoxicating soundtrack have breathed new life into our love affair with the biggest, baddest Range Rover Sport variant
  • First Drive
    21 March 2018
    The new Vantage has been developed as a Porsche 911 beater, and our first taste on UK roads suggests it can live up to that bold claim
  • Nissan Leaf Tekna
    The is the new Nissan Leaf
    First Drive
    21 March 2018
    The new version of the world's best-selling electric car gains a bigger battery and more power. How does it compare to rivals such as the Volkswagen e-Golf?