Company boss bullish despite falling revenues
11 August 2009

Ferrari boss Amedeo Felisa has predicted the new Ferrari 458 Italia will help the company defy the recession.

Talking after announcing revenues down eight per cent year-on-year in the first half of 2009, Felisa, Ferrari's chief executive, said: "The world economy is not in good shape, and for sure we are losing customers because the crisis is affecting their business. But a new product is a good way to face the crisis, and to keep on producing quality goods."

Ferrari 458 Italia - the full story

Ferrari 458 Italia picture gallery - including interior pictures

Ferrari had revenues of 891 million euros (£761m) in the first six months of 2009 and a trading profit of 124m euros (£106m).

Felisa also spoke out against the manner in which Formula One's governing body, the FIA, had tried to cut the costs of competing in the sport.

He said he was in favour of reducing costs, but "not at the expense of the essence of Formula One, which is technology."

He added: "Racing is part of the business model of Ferrari. For us it is an investment, not a cost. If racing was just a way to advertise, we wouldn’t want to be part of it, so you have to keep the heart of racing in technology."

Click here to read 'Inside the Ferrari 458 Italia'

See all the latest Ferrari reviews, news and video

Twitter - follow autocar.co.uk

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Citroën C3 Aircross
    First Drive
    17 October 2017
    It's got funky looks and a charming interior, but it's another small SUV, and another dynamic miss. Numb steering is just one thing keeping it from class best
  • Skoda-Karoq 2.0 TDI 4x4
    First Drive
    16 October 2017
    Diesel version of Skoda’s junior SUV is unobtrusive and undemanding, but we’d still go for the silkier petrol version of the Karoq
  • Audi Q7 e-tron
    First Drive
    16 October 2017
    Expensive and flawed but this understated diesel-electric Audi Q7 has a lot to offer
  • Citroën C3
    First Drive
    16 October 2017
    Is the third gen Citroën C3 ‘fresh and different’ enough to take on its supermini rivals? We spend six months with one to find out
  • BMW X3
    First Drive
    15 October 2017
    A satisfying rework of the X3 that usefully improves its handling, cabin finish, space and connectivity to make this BMW a class front-runner again