European Union plans environmental warnings for magazine car ads
6 June 2008

The European Union is planning new rules that would see all car ads clearly displaying the vehicle’s environmental credentials.In the same way that some food packets now have coloured labels to show what the ingredients are, car advertisements would be obliged to display warnings to show the respective vehicle’s CO2 emissions and fuel consumption. The legislation is based on a report that was published at the end of 2007 by Chris Davies, MEP, which called for 20 per cent of all car ad space to be dedicated to environmental warnings. Angela Mills-Wade, executive director of the European Publishers Council, has criticised the proposal. She said, “If, as we believe, prescriptive legislation leads to less car advertising in the press, the regulators will not meet their objectives of promoting a certain type of information to consumers, yet the media will suffer unjustifiably by losing vital advertising revenues.”A draft proposal for the new legislation needs to go before the College of Commissioners in the autumn before it can be passed through parliament and decreed EU law.

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Comments
18

6 June 2008

Like anyone who truly loves cars actully cares about the "green argument" in their purchase.

Just more red tape to deal with.

5 January 2013

Well done to the Daily Mail to warn America of the matter. Its a shame the broadsheets rather ignore the problem as they're too dependent on support revenue. Beverly hills porcelain veneers

 

7 June 2008

Yep and another excuse for a lawsuit to be honest.

7 June 2008

Couldn't disagree more guys - I think this is an excellent idea. Making more people conscious of their potential car's impact on the environment has to be a good thing.

If it stops even one more numpty a week going out to buy an oversized piece of four-wheel-drive, gas-guzzling mobile roadblock, the rest of us will be a heap better off.

www.eco-trainer.net

7 June 2008

[quote theoriginalshoe]If it stops even one more numpty a week going out to buy an oversized piece of four-wheel-drive, gas-guzzling mobile roadblock, the rest of us will be a heap better off.[/quote] What utter rubbish.

7 June 2008

have these muppet's nothing better to do?they cost use billion's every year for what?

8 June 2008

[quote theoriginalshoe]

If it stops even one more numpty a week going out to buy an oversized piece of four-wheel-drive, gas-guzzling mobile roadblock, the rest of us will be a heap better off.

[/quote]

Oh Original Shoe, watch out, this sort of view really gets James Read's back up, I know I've been their. Suffice to say I totally agree with you.

Watched a program on Discovery the other day where they pitted a car from the UK against one from America (Land Rover LR3 v Jeep Cherokee) in the wilds of Canada. Exactly wher they should all be!!!!!

8 June 2008

Total waste of money to set up a system showing a car's "health". I would think that every car owner is now so acutely aware of how "healthy" their car is because they will know which car tax band they fall into and how much is being screwed out of them. I am NOT saying that I agree with CO2 being linked to climate warming but the government does and we don't need yet another expensive system to pay for.

8 June 2008

[quote James Read][quote theoriginalshoe]If it stops even one more numpty a week going out to buy an oversized piece of four-wheel-drive, gas-guzzling mobile roadblock, the rest of us will be a heap better off.[/quote] What utter rubbish.[/quote]

Not very constructive, however I do agree.

How many times has anyone in this forum just bought a car on a whim? Answer, no-one.

Before people here fork out how ever many thousands of pounds for a new car I would think they sit down and work out how affordable it is first... Only green tree hugging hippies worry about the impact of the environment their car has! Anyway, my point is, people do a hell of a lot of research into buying a new car, it's often said it's the 2nd most important purchase anyone will ever make and the 1st most important being a house, obviously!

I don't think people go into buying things blindly, they know how much it will cost them to run, they know how much tax they have to pay and they know how much fuel a vehicle will consume, hence the mpg figures on every car brochure you can find!... I don't think this new legislation will change anything, except maybe raise tax some more to finance the scheme!

If anyone has anything constructive to say about my argument, you're very welcome. :)

9 June 2008

Jon - we never really did get to the bottom of your resentful attitude towards 4x4 drivers. In the Range Rover thread, you said that you don't object to them on environmental grounds but you think they're overengineered (which is a good thing) and a bit big. As I said before, given that neither of those qualities affect you in any way, mind your own business ! You also lump all SUVs in together, meaning that a RAV4 gets the same treatment from you as a Hummer, totally forgetting S class Mercedes, trucks, buses and so on. A really unthoughtful, incoherent approach that, yes, gets my back up !

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