Currently reading: Cupra postpones US launch plans as it battles industry headwinds

Premium brand follows Alpine in delaying American plans after parent company Seat posted a substantial profit dip

Cupra has indefinitely postponed its plan to launch in the US in 2030, citing "ongoing challenges within the automotive industry".

The Seat-owned Spanish premium marque was due to expand into North America at the end of the decade with an exclusively electric line-up, including larger models designed and engineered exclusively for the US.

But now Seat has "strategically decided" to push back its Stateside roll-out of Cupra and has given no indication of when it now expects such a plan to be viable.

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