Two Chinese companies have been fined around £350,000 for the use of a strikingly similar logo to the BMW roundel
Jimi Beckwith
20 December 2016

Chinese copycats have lost a court battle with BMW in a dispute over plagiarism of the German company’s name and roundel by a clothing company.

Shanghai Daily reported that the Shanghai Intellectual Property Court found that two companies infringed BMW’s registered trademarks and capitalised on its reputation. The company has been ordered to pay BMW around £350,000 in compensation.

Read our history of Chinese copycats here

The copycat company was founded in 2008 as Deguo Baoma Group, which translates to ‘German BMW Group’, and authorised fashion brand Chuangjia to make use of a logo closely resembling the BMW roundel, albeit with an N in place of the W.

The plagiarised logo was sold on numerous clothing products including shoes and handbags, and was tweaked to even more closely match BMW's logo over its span of use.

It's not the first time BMW's roundel has been targeted by Chinese copycats. Car maker BYD has used a logo featuring the same colours and a similar design. The legal action resolved in the Shanghai court does not involve BYD, however.

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Read about Jaguar's legal battle with Landwind here

Jaguar Land Rover is currently embroiled in a similar court battle with Chinese car maker LandWind, after the Chinese brand released the X7, a £14,000 SUV that bears a close resemblance to the Range Rover Evoque.

Autocar is awaiting response from BMW regarding its legal victory. 

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Comments
13

20 December 2016
Is useless without pictures

20 December 2016
masterful editing, I agree.

20 December 2016
Big Jeff wrote:

Is useless without pictures

Pictures certainly would've helped.

20 December 2016
Really surprised the court found in BMW's favour, they usually offer a two finger salute to foreign companies. The government must be worried about the wider implications of economy if they begin to upset the western capitalists too much.

20 December 2016
Marc wrote:

Really surprised the court found in BMW's favour, they usually offer a two finger salute to foreign companies. The government must be worried about the wider implications of economy if they begin to upset the western capitalists too much.

More likely BMW offered the judge a bigger bribe.

20 December 2016
Pics or it didn't happen

20 December 2016
Autocar probably couldn't get permission to display the fake logo.

20 December 2016
and there it is

20 December 2016
But not the cars. Gotya.

20 December 2016
I've found.

They have made that thing:

https://www.bmw.co.uk/en_GB/new-vehicles/2/grantourer/2015/introduction.html

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Our Verdict

BMW 3 Series

The BMW 3 Series' outstanding performance and handling makes it a complete and consummate all-rounder - but then the Jaguar XE and Alfa Romeo Guilia arrived

Find an Autocar car review

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