Currently reading: Charles Morgan loses appeal against Morgan dismissal
Controversial ousting of Charles Morgan from the car company that bears his family's name is confirmed following an unsuccessful appeal
Lewis Kingston
2 mins read
31 October 2013

Charles Morgan has been formally dismissed from Morgan Technologies, following an unsuccessful appeal against the company's decision to remove him.

In a statement Morgan said: "I have been informed that Morgan has rejected my appeal and, as a result, I have been removed from Morgan Technologies.

"It is incredibly disappointing news for my family and myself. We remain very grateful for the expressions of support received from Morgan fans, workers and the public since this process began."

According to documents seen by Autocar, he was fired from Morgan on four counts of misconduct, including posing as chairman despite being demoted to strategy director.

"I have been dismissed on what I believe are very contentious grounds. Over the last 12 months, it was made increasingly clear that my philosophy to modernise Morgan did not fit with the philosophy of the current management," continued his statement.

"My view is that Morgan’s future cannot rely on its heritage alone. As such, I endeavoured to introduce our unique brand to new markets such as China; to take Morgan racing again; and to engage the passion of a new generation using social media, and by doing interesting things such as the Gumball Rally in a 3 Wheeler.

"My aim has been to give Morgan a bright future as an independent company. My record in business is something I look upon with pride – volumes doubled during my tenure and profits for the first six months of the year had increased dramatically to £1.2 million.

"I remain a major shareholder in the Morgan Motor Co and am concerned for its future. I will take time to consider my next actions and potentially explore other opportunities available to me."

Morgan was replaced as managing director of the firm in March, with then operations director Steve Morris taking the helm.


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31 October 2013
Charles Morgan, as it seems, wishes to pull Morgan in to the future. You should be careful that his desires isn't followed. Morgan is a historic brand, but let's be honest. The problem with historic brands is that your market is by it's very nature also historic and they tend to die off! The generation that follows have been brought up with certain technologies and comforts with their own cars. Expectations of even a historic brand are higher. Again, Morgan's wishes to update the brand are exactly as it should be. To stand still would be in reality to go in reverse. Morgan, whilst keeping their heritage in mind, must also produce modern cars for the next generation of buyers.

31 October 2013
..... that the organisation that initially sacked Charles Morgan should be the same organisation to which he had to make his appeal and who make the judgement on whether to uphold that decisin or not; or am I misreading the facts ? Whatever the case it seems very short-sighted of the company to take the view that they don't wish to advance their vehicles' technology or position in the market or to enter new markets. I feel sorry for Charles Morgan as it must be upsetting to see the company that his father and grandfather built up and to which he has devoted so much of his working life, taken away from him, particularly as it seems to have been his own family members who were behind the move to dismiss him on what seem very flimsy grounds indeed. On the plus side for Charles Morgan, it must be the fact that he is surely a very covetable asset for a rival company to employ, so I wish him luck for the future.

31 October 2013
Charles, I would think you have many shares in the company,sell them.Why not GM OR FORD !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! It is clear there is no way back for you the fools behind this have a big ego problem. With you no longer in charge I would give Morgan 5 years,sad,very sad but that is how I see it You are such a covetable asset I would not think you will have any trouble finding a job,best of luck. To finish ,I wonder if sales will fall for the company?.i would hope so, big time..

31 October 2013
Part of business is to recognize your dynamic, experienced and valuable assets and use them effectively. Again, the Morgan board have shown little class or respect to the principles that gave them their own opportunity.

31 October 2013
I wonder if there is any way he can prevent them using the Morgan name and trademark as surely he owns them?

31 October 2013
.. Charles Morgan's influence on the trustees of the Morgan Family Trust, of which he has said he is a beneficiary and his 30% shareholding, I would expect a shareholder vote on the matter soon. Meanwhile, the board are probably awarding themselves salary increases as we pontificate.

1 November 2013
[quote=devil's advocate] Meanwhile, the board are probably awarding themselves salary increases as we pontificate.[/quote] As *you* pontificate you mean. Why are the board seen as the nasty ones in this? They were appointed by the shareholders so surely their opinion is everything? Charles Morgan was a renegade and that went against the shareholders' and management's wishes and therefore he goes. Totally logical and businesslike. Morgan's customer base is reserved and traditional. They like a product which evolves and not too much revolution. Charles Morgan is trying to turn them into an Aston Martin competitor. Not sure that's the right direction for the company.

31 October 2013
As he had become a bit of a fourth wheel.

31 October 2013
So what if you made the companies profits grow Charles? Greed has ruined many a car company. I think the management are happy to make less per year but remain healthily profitable whilst maintaing low volumes which in turn means waiting lists which makes them more desirable. Nobody is going to buy a Morgan over a Porsche 911 just because they can get it in 6 weeks. However the reasons for his dismissal are a total stitch up, and indeed it seems a nonsense that you just appeal to the very people who want you gone to change their mind. They simply aren't going to, however it gives you a negotiating chip for a better severance package. It happened to me (not at Morgan obviously!!) so move on Charles but I think you have brought this on yourself.

31 October 2013
To find out the real story I think we're going to have to be patient. The truth behind these stories always comes out in the wash, eventually.... Just like what was the REAL story behind Bahar-gate at Lotus (which I'm itching to find out about), so the same will bubble to the surface here. I'm on the side of progress when it comes to modernisation. I absolutely agree that you've got to be careful not to upset your loyal customers by modernising too quickly, however, that has to be balanced with a considered evolution of the brand both in terms of existing and new clients, it's technology, it's overall operations (e.g. a return to racing) and taking advantage of opportunities in new markets without oversupplying. History has shown repeatedly in the automotive world that any business that doesn't evolve in alignment with it's core values, will eventually starve to death and die.


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