Audi closing on its rival in the premium car sales battle
14 April 2010

BMW is still the world's best-selling premium brand - but rival Audi has closed the gap during the first three months of 2010.

During the first quarter BMW sold 265,809 new vehicles, compared to 264,100 for Audi and 248,500 for Mercedes.

Audi's figures were its best ever, and were boosted by extra sales in North America and China - both up by more than a third compared to the first three months of 2009 - but BMW were the only one of Germany's big three luxury brands to post an increase in their home market, with sales rising by 1.4 percent.

The BMW Group as a whole, which includes the Mini and Rolls Royce brands, also enjoyed rises. Mini sales were up 13.6 per cent, with just shy of 50,000 sales for the first quarter, while Rolls-Royce sales rose by nearly two-thirds - from 174 cars in the first three months of 2009 to 279 for the same period this year.

Robert Cullen

Follow us on FacebookSee all the latest BMW reviews, news and video

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • First Drive
    21 March 2018
    The new Vantage has been developed as a Porsche 911 beater, and our first taste on UK roads suggests it can live up to that bold claim
  • Nissan Leaf Tekna
    The is the new Nissan Leaf
    First Drive
    21 March 2018
    The new version of the world's best-selling electric car gains a bigger battery and more power. How does it compare to rivals such as the Volkswagen e-Golf?
  • Range Rover p400e
    First Drive
    20 March 2018
    The original luxury SUV is now available as a plug-in hybrid, promising lower emissions and the capacity for silent electric motoring
  • BMW i3s
    Car review
    20 March 2018
    Revised hatchback sets out its range-extended electric stall in a new, sportier tune
  • BMW X2
    This is the new BMW X2
    First Drive
    20 March 2018
    Doesn’t deliver many typical crossover selling points but looks perky, handles keenly and is well capable of winning over your latent cynic