Audi sold 1.74 million cars in 2014, a significant 10.5% leap on its sales total in 2013. The company also hit record revenues of nearly €54 billion (£38.5m), some 7.8 % up on 2013.
The German manufacturer reported its financial performance at its Ingolstadt headquarters today. Profits before tax reached €5.99bn (£4.27m), a rise over 2013 of 2.4%. However, the company’s profit margin slipped slightly from 10.1% to 9.6%.
Sources have told Autocar that huge investments in both the new MLB platform (first appearing under the new Audi Q7) and a new electronics platform have weighed on the profit margins, but that the investment will begin to pay dividends from this year onwards.
Audi has also been making significant investments in new plants, including a new factory in Brazil and a new factory unit at Ingolstadt. This new facility will build the upcoming Audi Q1 SUV from 2016.
Audi board chairman Rupert Stadler said: “We delivered more in 2014 than promised. After a very positive start to this year, we aim to achieve a new record for unit sales in 2015.”