Currently reading: Akio Toyoda named Autocar Man of the Year
Behind every special car or story is at least one special person - and there have been many over the past 12 months - but Akio Toyoda is Autocar’s Man of the Year
Steve Cropley Autocar
News
2 mins read
19 December 2012

Times may be tough, but Toyota’s charismatic president and chief executive, Akio Toyoda, has had a remarkably successful year. And for this he wins Autocar’s premier end-of-year accolade.

Starting from a level somewhat lower than most observers reckoned his company could sink, Toyoda has brought redemption to the company after a succession of damaging safety scares – then launched an extremely impressive ‘halo’ car, the Toyota GT86.

Taking over from a distinctly old-school Japanese president, Akio Toyoda (who looks younger than his 56 years) has won approval from enthusiasts for his irrepressible love of cars. His establishment of the Gazoo Racing organisation (to encourage car-loving employees to create great Toyotas in future) and love of motorsport (he has raced a Lexus LFA at the Nürburgring) are moves that simply wouldn’t be possible for someone who didn’t love cars. Even those critical of ‘boring’ Toyota can see how directly Toyoda brings hope for the future.

Toyoda has won worldwide respect for his courage and humility in dealing directly with, and continuing to talk about, Toyota’s quality lapses of 2010-2011. Some of the faults have turned out to be far less serious than first thought and many a car boss would be anxious to point out the unfairness of such treatment. Toyoda resists. “I don’t know if we were unfairly treated or not,” he told us during a visit to this year’s Goodwood Festival of Speed, which he loves.

“This year we celebrate Toyota’s 75 years and as part of that I want to identify the past three years as a very good period during which we came to better understand what people want Toyota to be.”

Of course, the job is not done. Toyota has continued to take criticism from the wider press over large but essentially minor recalls. And the company still makes characterless models, some launched since Toyoda took over. All the same, there is powerful evidence to suggest that Autocar’s Man of the Year has sized up the task and intends to get it done.

Toyoda edged Land Rover's Gerry McGovern and Ford's Alan Mullaly to take the Man of the Year title. For the full list of the men who defined motoring and motorsport in 2012, pick up our christmas double issue of Autocar, on sale now.

As ever, the magazine is available from all good newsagents, or available for download from Zinio or the Apple iTunes store.

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anderosnas 3 January 2013

Akio Toyoda truly deserve for

Akio Toyoda truly deserve for this because he works cute love quotes really hard in feild of cars funny birthday status and make very outstanding cars and thats why he become man of the year for this site cute good night sayings

 

fhp11 20 December 2012

Poor Crash Test Results

Also Just read online that in some of the new style US Crash Tests, The Toyota Camry and Toyota Prius have had very bad results. Makes for worrying viewing on brand new vehicles:

http://www.youtube.com/watch?v=ByPAhoeU6UQ&feature=player_embedded

In my opinion, Toyota are in a bad way, certainly couldnt call their MD "Man of the Year"

fadyady 20 December 2012

ThwartedEfforts: Re

Whatcar was in my view hypocritical in reviewing GT86. You can still visit the website and see for yourself. It gives the car 3 stars on the first page and 4 stars on the review page. Anyway I just felt that Autocar was right to give him this award after the generous praise the car has won from almost everyone. It's not only Autocar's car of the year. Most reviewers describe it as the most enjoyable new coupe.

If you have someone else in mind that you think should have got this award, by all means. In my view this guy is giving Toyota a new direction. Why shouldn't that be appreciated?