Currently reading: Car industry must commit fully to electric vehicles, says Volvo boss
Hakan Samuelsson says EVs are clearly the future and alternatives should be quashed to accelerate uptake

Volvo boss Håkan Samuelsson has called on the car industry to commit fully to switching to electric vehicles, believing that will speed up both customer demand and infrastructure development.

The Swedish firm has pledged to offer only plug-in hybrid or fully electric models by 2025 and become an EV-only firm within the next 20 years.

Speaking at the Financial Times Future of the Car digital conference, Samuelsson said it is clear electric cars are the future and “the more you hold open the alternatives, the slower it will go.”

He added: “The [Covid-19] pandemic has increased the understanding that the car industry needs to change. At Volvo, we believe electric is the way to go and said: ‘Let’s transform into an electric car company.’”

Asked whether consumers are ready to make the switch to EVs, Samuelsson said: “We believe it’s 50/50. Once you have electric cars in the showroom, a lot of people will go for the new technology.” He said he anticipates the shift will happen as quickly as the move from traditional mobile phones to smartphones: “It’s like a telephone 15 years ago, when you said: ‘Do you want one with buttons or do you want one with a touchscreen?’”

Although there are concerns about whether the charging infrastructure is ready to support a full switch to EVs, Samuelsson said: “If we don’t sell electric cars, nobody will invest in charging, so we have decided we cannot have that as an excuse and wait until charging increases. It will come and I don’t think anyone will have trouble charging their cars at the moment. In our view, the car industry will become electric and the clearer that signal is, the faster it will go.”

The UK government is planning to ban the sale of non-zero emission cars by 2030, with certain hybrids allowed until 2035. Samuelsson said banning the sale of combustion-engined vehicles is a better way of accelerating the switch than offering subsidies.

Asked during the FT conference about his reaction to the UK 2030 ban, Samuelsson said: “The first reaction is that it’s a bit fast and that’s not good. But I have a more humble reaction. If you look at how we pushed for safe cars, that happened 40 years ago and then regulations came in for seatbelts and crash bags and so on. That happened really fast and enabled better mobility, and that was not enabled with threats or incentives, but old-fashioned rules. So maybe the way forward should be to have clear rules of when we need to go to electric combustion.

“Once you realise the petrol and diesel engines are not part of the future, you say: ‘Okay let’s go fast into the new world.’ We have taken that conclusion and Volvo will be very careful at delivering only electric engines before anyone legally requires it.”

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Asked about when Volvo will phase out combustion engines, Samuelsson said: “The customer will decide. We will have hybrid, but I wouldn’t be surprised if we deliver electric-only cars from 2030. Realistic time bands will give us a signal to move in that direction and really speed up the charging network. If the UK takes such a decision, I’m sure it will accelerate developing charging systems.”


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James Attwood

James Attwood, digital editor
Title: Acting magazine editor

James is Autocar's acting magazine editor. Having served in that role since June 2023, he is in charge of the day-to-day running of the world's oldest car magazine, and regularly interviews some of the biggest names in the industry to secure news and features, such as his world exclusive look into production of Volkswagen currywurst. Really.

Before first joining Autocar in 2017, James spent more than a decade in motorsport journalist, working on Autosport,, F1 Racing and Motorsport News, covering everything from club rallying to top-level international events. He also spent 18 months running Move Electric, Haymarket's e-mobility title, where he developed knowledge of the e-bike and e-scooter markets. 

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Old But not yet Dead 3 December 2020
l get a bit fed up with most manufacturers taking no responsibility for improving the charging network. If they all put 10% of what Tesla has invested worldwide in charging solutions then the problem would have been solved years ago.
Jeremy 2 December 2020

And he expects people to buy expensive EVs before there is an adequate charging network, and ignores the fact that the many in the UK live in flats or terraced houses with limited or no access to overnight charging.

The Colonel 3 December 2020
Jeremy wrote:

And he expects people to buy expensive EVs before there is an adequate charging network, and ignores the fact that the many in the UK live in flats or terraced houses with limited or no access to overnight charging.

No he doesn't expect anyone to do anything beyond the industry making a decision on changing which provides the pressure for change elsewhere. That either comes from a voluntary movement or from regulation. It's really that simple.  

As to your second point, less than half of all properties, in the UK are flats or terraced houses (with greater proportions in France, Italy, and Spain) but that should not be a barrier to change, it's a challenge to deal with the future for those with the imagination to do something, not to sit at a keyboard carping.

Biter 2 December 2020

So he basically wants everyone to swap to expensive, heavy, inconvenient EV's so he can stick to his strategy.... 

It takes 41000 miles for an EV to become better for the environment than a modern diesel. Many cars will need a new battery by the time that happens, wiping out any benefits.

And if all the Cars in the UK swap to EV it makes almost no difference globally.


Sonic 3 December 2020
Biter wrote:

Many cars will need a new battery by the time that happens, wiping out any benefits. 

What on earth are you talking about?