Currently reading: Apple hires BMW i3 developer for revived electric car project
Ulrich Kranz, who oversaw launch of BMW's i EV division and co-founded Canoo, heads to California
Autocar-Felix-Page
News
1 min read
11 June 2021

Apple has hired Ulrich Kranz, former BMW vice-president and co-founder of EV start-up Canoo, to work on its revived project to develop an electric car.

First reported by Bloomberg and since confirmed to several publications by Apple, Kranz's appointment follows a flurry of activity from the company's recently reinvigorated Project Titan programme.

Most recently, it was reported that Apple was close to signing a joint-venture agreement that would result in EV powertrain giant LG Electronics building the first examples of its car as a pilot project to gauge consumer interest.

It's unclear precisely what role Kranz will play as the programme develops, but he will be reporting to Project Titan head Doug Field, who previously oversaw the development and production of the Tesla Model 3 electric saloon.

Before founding Canoo (an American EV platform developer that recently signed a landmark supply deal with the Hyundai Motor Group), Kranz spent 30 years at BMW, latterly leading development of its pivotal i3 and i8 models.

He also spent a brief period as chief technology officer of beleaguered electric car start-up Faraday Future

According to Bloomberg, which cites internal sources at Apple, Kranz left Canoo in April and took up his new role in California "in recent weeks". 

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TS7 12 June 2021
As an electronics company Apple should know that switching things on and off and on etc. can cause damage.
streaky 11 June 2021

I like Andrew1's wry comment.  Apple was caught with it's pants down with that one and serve it right.  However, everyone still thinks its products are the ones to have, but such sharp business practice as that has made me vow never to buy an Apple product ever.

MrJ 11 June 2021

The Canoo looks really good, maybe the Apple car in disguise.

I'll stick with my Cybertruck though, when it arrives - in 2022 if I'm lucky.

Until then, the old but excellent Focus diesel will have to soldier on.

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