For the first time in history, the Japanese manufacturer gathered together all of its hybrid and electric vehicles from around the globe
Matt Burt
30 August 2013

This week Toyota hosted its inaugural Hybrid World Tour event in Ypsilanti, Michigan, just down the road from Ann Arbor where the Japanese manufacturer has a research and development facility

Toyota pulled together every car it currently produces that is either a hybrid, battery electric vehicle or fuel cell from around the globe.

That meant the US-market Camry rubbing bumpers with the spectacular Alphard minivan, and the British-built Auris models sitting side-by-side with the sumptuous Lexus 600h L.

During the conference-style event, some of the company's global top brass reflected on the development of the hybrid vehicle market that Toyota helped to foster with the introduction of the original petrol-electric Prius back in 1997.

Underlining Toyota's ongoing commitment to the hybrid cause, there was fighting talk from Bob Carter, Senior Vice President for Automotive Operations, who issued a challenge for the rest of the car industry to embrace hybrid technology to the same extent.

"We believe so strongly in this… that we have consistently encouraged the industry to expand the use of hybrid technology," he said. "15 years after the arrival of what some have characterised as 'a science project', we are seeing this happen.

"Over the past five years, the percentage of hybrid sales at Toyota has grown from 10 to 16 per cent of our total sales mix. Ford is less than three per cent and Honda is less than two per cent.

"Our product line is more than twice as large as any other manufacturer and we currently account for more than 60 per cent of US hybrid sales and 70 per cent of the nearly three million hybrids on US roads today.

"And while hybrid as a percentage of the total market is just under four per cent, we believe that it can, and must, grow.

"Therefore, I think it’s appropriate to offer a good-natured challenge to the auto industry.

"Toyota has now sold more than 5 million hybrids globally. I would like to see us, as an industry, accomplish the same thing in the U.S – that is five million hybrids in the US by close of business in 2016."

So what would Toyota's rivals have to do to match the broad scope of its alternatively fuelled vehicle range? Click on our picture gallery to view the entire range.

Our Verdict

Toyota Prius

The Toyota Prius is an easy and very visible route to greenness

Join the debate


30 August 2013

How big was the carbon footprint shipping/driving/flying them all together for the photo shoot?

31 August 2013
Beastie_Boy wrote:

How big was the carbon footprint shipping/driving/flying them all together for the photo shoot?

Most of these are readily available in the US which is why I suppose it was arranged there.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Jaguar E-Pace 2018 review hero front
    Car review
    20 April 2018
    Can Jaguar’s compact SUV bring flair and dynamic polish to a fast-growing class?
  • Audi TT RS Coupé
    First Drive
    20 April 2018
    The Audi TT RS has the looks, a vociferous engine and the supercar-baiting performance, but is it too uncompromising to use as a daily driver?
  • Lamborghini Urus review 2018 hero front
    First Drive
    19 April 2018
    The supercar maker's new 4x4 is massively capable wherever it goes, while being extremely conspicuous and costly while it does it
  • Skoda Kodiaq
    First Drive
    19 April 2018
    High-spec seven-seater Kodiaq begins its family life with a lot to prove — for Skoda and SUVs
  • Ford Focus RS Race Red Edition front
    First Drive
    18 April 2018
    Ford drafts in some tasty extras for this limited-run Focus RS swansong edition