Aimed at convincing the "young and urban" market that it's a car "to have fun in", the new Aygo has been styled to stand out in the city car segment regardless of how its dramatic looks might polarise opinion, according to the car’s chief engineer David Terai.
Toyota thinks that the Aygo’s dramatic X-motif nose design, ‘double-bubble’ roof and sharply drawn side window graphic will help it to stand out in a segment that is much more competitive than it was when the original Aygo was launched in 2005. Back then, there were only five city car rivals; today there are 20, according to Toyota.
The Aygo has the highest individual market share of any Toyota model and has, according to its maker, an impressive track record of attracting new buyers to the Toyota brand and then keeping them in the fold.
At 3.75m in length the new Aygo is just 25mm longer than the outgoing model, and its track is just 8mm wider. Despite the small dimensional increases, Toyota says driver space has increased (partly by liberating more headroom by lowering the H-point of the front seat) and that the cabin feels much more spacious because the centre console and screen have been pushed back by 50mm.