Ford chiefs won't drive the Ka downmarket to combat an increasing threat from cars such as the Dacia Sandero
Jim Holder
10 March 2014

Ford of Europe boss Stephen Odell has denied that the next-generation Ford Ka will be aimed at budget rivals such as the Dacia Sandero, saying that it has been designed to meet customer needs.

The Ka Concept was revealed at the end of last year in Brazil, where it will be built, and then made its European debut in Spain. The five-door concept showed a marked departure from the current Ka, co-developed with Fiat.

"We're not pushing down with the next Ka so much as meeting the requirements of the market," said Odell. "There's a clear demand for cars of this size and price.

"We are not going up against the value brands. We might be priced towards the top end of their offering and the lower end of the middle market, but that's a function of offering a car customers want.

"I'm quite excited by it. It will offer something very different to the Fiesta, at a very different price, but still have the hallmarks of Ford DNA. I'm very excited."

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The Ford Ka lacks the sparkle of the original model

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Comments
10

10 March 2014
Aston could use this for the next Cygnet. They wouldn't need to change much. New badge, bit of leather, job done.

jer

10 March 2014
I don't think one Ford has a clue about styling. New Kuga no advance, new Mondeo bad, that hideous mini soft roader, Ka. Have a look at the original and what it represented.

10 March 2014
jer wrote:

I don't think one Ford has a clue about styling. New Kuga no advance, new Mondeo bad, that hideous mini soft roader, Ka. Have a look at the original and what it represented.

I agree. The original Ka had a simplicity and fun attitude about it. Even its successor to my eyes, looked good. This just looks naff, for wont of a better word. At the moment, the only car I quite like the look of in the Ford range is the Fiesta. I truly believe Vauxhall make a range of better looking cars

10 March 2014
@Norma Smellons ... I thought this WAS the replacement Cygnet!! ... Whatever ... I don't understand Mr Odell's philosophy of the new Ka "meeting the requirements of the market" because the current one doesn't; being an overpriced, mediocre offering ... I can't see the Koreans breaking into much of a sweat here ...

10 March 2014
I'm glad someone is excited about it, cause I'm sure not. Small cars should be fun, to drive and to look at. The original wasa. Cracking car for being cheap to buy, own, maintain etc, yet it was style do o look like nothing else on the road. This makes the Hyundai i10 look good. And I mean the original, not the new one! But I think if I were in the market for a small city car, it would be the new twingo. Fun to look at, and I bet it will be fun to drive as well

10 March 2014
Just an update to keep in line with the rest of Ford's models.

Peter Cavellini.

10 March 2014
This does seem a bit like the Nissan Micra saga. The most recent car is five door only, although instead of being made in India it's Brazil and the higher price will drop as soon as the car doesn't fly out of showrooms.
My Ka is fine, but I wouldn't buy another, especially not a five door. The new Fiat 500 five door looks a far better prospect, but presumably because the Ka hasn't sold in decent numbers means Ford have chosen to move production from Poland.
The fact that Fiat keep refreshing the 500 model line-up does make the Ka range seem rather dull. Even the colours are almost identical to the range when the new Ka was introduced. The fact that the car hasn't changed much might suggest it's not been a big seller.

10 March 2014
Oh dear!
let's hope they know more about marketing and winning products in this sector than they are letting on... KaNot could be a new name other wise... agree about the colours and keeping up with the pace of change... why do their interiors have to be black or grey nowadays... this is not so much a car as a fashion accessory... rear end misses so many design opportunities as does the front... new rear drive Renault and the Aygo et al look to be more on the ball... if too expensive everyone go for a pre-owned Fiesta or shop elsewhere anyway... soft roof version please

10 March 2014
"I'm quite excited by it. It will offer something very different to the Fiesta, at a very different price, but still have the hallmarks of Ford DNA. I'm very excited."

So you are excited. This looks just like a mini Fiesta, when every competitor is creating stand alone (in design terms) models from the rest of the range at this level. I am not sure this will sell if you can get a 'full size' Fiesta for £1,000 more.

10 March 2014
Excited..! Very excited !!
Really ??
I genuinely feel sorry for this guy..
Our thoughts are with him at this sad time.!!

rickyp

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