The EcoSport, launched at the 83rd Geneva motor show, is Ford’s second offering into the SUV market. It sits just below the freshly updated and larger Kuga in its product range on the B-segment platform, sharing underpinnings with the Fiesta. It will host a range of frugal petrol and diesel engines, topped off by a 123bhp EcoBoost petrol unit.
Ford is set to introduce several innovative new technologies on the upcoming EcoSport crossover, including smartphone-car connectivity, as well as emergency communications systems in the event of a crash, called ‘SYNC Applink’ and ‘SYNC Emergency Assistance’.
The technologies, which base around integrating the smartphone craze into the driving experience using in-car connectivity, were showcased at the Mobile World Congress, Barcelona. The MWC is an extremely important mobile technology show, featuring the most current updates and announcements from technology firms and their affiliates; an ideal place for Ford to show off these new ideas.