Ford's new compact SUV to come with range of advanced features, including emergency communications systems
5 March 2013

Ford has unveiled its new European market Ford EcoSport, a compact SUV with a range of advanced equipment and options. 

The EcoSport, launched at the 83rd Geneva motor show, is Ford’s second offering into the SUV market. It sits just below the freshly updated and larger Kuga in its product range on the B-segment platform, sharing underpinnings with the Fiesta. It will host a range of frugal petrol and diesel engines, topped off by a 123bhp EcoBoost petrol unit. 

Ford is set to introduce several innovative new technologies on the upcoming EcoSport crossover, including smartphone-car connectivity, as well as emergency communications systems in the event of a crash, called ‘SYNC Applink’ and ‘SYNC Emergency Assistance’.

The technologies, which base around integrating the smartphone craze into the driving experience using in-car connectivity, were showcased at the Mobile World Congress, Barcelona. The MWC is an extremely important mobile technology show, featuring the most current updates and announcements from technology firms and their affiliates; an ideal place for Ford to show off these new ideas.

Ford’s ‘SYNC Applink’ is a feature which will allow the driver to connect their smartphone to the car’s internal systems, and activate apps via voice-control. Not only is this useful for drivers, it reduces the risk posed by drivers illegally using their mobile phones at the wheel considerably. These features allow the driver to “enjoy the same level of connectivity in their cars as they would do at home” said Ford’s vice president of research and innovation, Paul Mascarenas.

Also to feature on the new Fiesta-based crossover will be ‘SYNC Emergency Assistance’; a safety application which allows the driver to contact the emergency services after a crash. The system also relays information about the whereabouts of the vehicle to the local authorities, in the appropriate language for where the car happens to be; meaning more rapid response times from emergency teams as the language barrier is removed from the situation. 

A similar concept has featured on BMW’s iDrive system, as well as cars from PSA and Volvo, however, Ford says that the EcoSport will be one of its first to offer SYNC technologies, as the brand introduces them across its model range.

These technologies are just some of the options available on the EcoSport, as the car is claimed to boast a ‘comprehensive package’ of safety and driver assistance features. 

Jimi Beckwith 

Our Verdict

The first-generation Ford EcoSport
The EcoSport is a front-engined, front-wheel-drive compact crossover

Fiesta-based crossover faces stiff competition. Is it up to the task?

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Comments
18

25 February 2013

The problem is even the base cars come with "what you need" air-con, cd-player, electric windows, central locking etc. So we're now in the situation that the car companies have to offer gimmicks just to bump up the price, do you really need to " activate apps via voice-control"

I'd rather see the development money spent on Hybrid tech or lighter material 

 

Hydrogen cars just went POP

25 February 2013

I've never understood why manufacturers haven't adopted some of this tech sooner.  I am sure they will argue that it is all down to the electrical architecture of the car but these features can all be found on aftermarket systems which can be fitted to any car.

Tech like this is the new "must have" item in cars now, so it would make sense for them to keep up to date and get it to market quicker.

 

 

It's all about the twisties........

26 February 2013

xxxx wrote:

I'd rather see the development money spent on Hybrid tech or lighter material 

I have noticed that every time Ford announces a new car these days there is less talk about the car and more about the host of new gadgets its gonna have.

I agree with you that Ford should spend resources on developing frugal cleaner cars rather than wasting them on gadgets half of those never even get used.

As far as this car is concerned its horrific. It makes Nissan Juke appear pleasant in comparison. Ford should've learnt a lesson from Peugeot and Renault SUVs.

Engine line-up is not bad though. A new 1.5L 110bhp petrol and 1.5L 90bhp diesel while a 1L 125bhp perches on top. Global Fords don't impress in Europe.

7 March 2013

fadyady wrote:

xxxx wrote:

I'd rather see the development money spent on Hybrid tech or lighter material 

I have noticed that every time Ford announces a new car these days there is less talk about the car and more about the host of new gadgets its gonna have.

Yes, there's only one paragraph in this article thats not about the gadgets.

But its not only Ford, all the manufacturers are highlighting this sort of thing, its as if the car itself is just secondary, just something you can sit in and move around as you 'enjoy' all this connectivity.

I'm a bit of a dinosaur, but I think its a shame that people seem to derive little enjoyment from just driving and being out on the road. Even on todays congested roads you can still do that.

25 February 2013

What the car and tech people need to agree is docking interfaces.  Tech provide the latest gadgets and docking interface, car companies provide a standard port/stand and you plug in/connect your latest tech.

25 February 2013

Walking wrote:

What the car and tech people need to agree is docking interfaces. 

Indeed but I fear the devil will be buying  snow shoes before that happens! Bluetooth is widely used but because of the different flavours but support can be patchy - just standardising that would help. Bet I'm not a alone in preferring a phyiscal connection though.

A standard dock tht allows all kinds of data transfer, including digital out for your iPod/MP3 player would be nice - the MINI Y cable is analogue out only so bit of a waste.

So, standardised tech good. Looking like the love child of a box van and bloater not so.

25 February 2013

Regardless of the tech, it's really fugly and looks like it's on caster wheels. I thought the mokka wasn't great but this is not nice at all.

25 February 2013

Is it just me, or does it look like its about to topple over in the main photo? 

Oh, and i hate the name. I am sure its not sporty or eco

25 February 2013

artill wrote:

Is it just me, or does it look like its about to topple over in the main photo? 

Will we ever see Pendolino cars for sale? You know just like the Italian Fiat design tilting  trains Virgin uses on the West Coast line that are built by Alstom.

maxecat

25 February 2013

No doubt it will drive very well but this is another unappealing looking car from Ford. The B-max is not much better. Come to think about it, the regular hatches are ok, it is when they try to develop a crossover or MPV (S-Max aside) that things go badly wrong with the styling. 

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