Infiniti will lay the foundation for a move into higher volume sales by signing-up as a major sponsor of reigning F1-champions Red Bull Racing this season and next.
Nissan’s luxury brand is planning two new models — a front-drive Golf-sized model based on the next-gen Nissan Qashqai and a four-door versions of the Leaf EV — and wants to raise awareness of the name around the globe in preparation.
Infiniti badges and logos will appear this F1 season and in 2012 on both Red Bull Racing cars in a “marketing and sponsorship deal”.
“We’ve been launching Infiniti around the world, now we want to grow it,” says the company.
Lead driver Sebastian Vettel will drive an FX50 SUV as part of the deal and Infiniti cars will takeover as Red Bull’s road car fleet.
Although the deal was reported yesterday to include Infiniti-badging for the Renault engines that will power Red Bull this year, Infiniti says that is not the case. “They will remain Renault engines and Renault badges will still be on the F1 cars.”