Hyundai i-flow shows upcoming i40
2 March 2010

This is the latest image of the Hyundai i-flow, which will go on sale as the i40 in 2011.

The Hyundai i40 will initially only be available as an estate car until a four-door saloon.

See the Hyundai i-flow pictures

Ken Lee, President of Hyundai Motor UK, said that “the D-Segment is an important one for us across the whole of Europe, and it is due to market demand in mainland Europe that Hyundai will make an estate and saloon version of the i40, and not a hatchback.”

The engine range will include 1.7, 2.0 and 2.2-litre diesel motors, plus a 1.6- and a 2.0-litre petrol.

The i-flow concept sketches preview many of the styling cues from the new ix35 SUV, which is the first model from the Korean maker to get the ‘fluidic design language’ that is to characterise modern Hyundais.

Expect prices to undercut the popular Mazda 6, which starts at £18,390 for the estate, and has been used as a benchmark in the development of the Hyundai i40.

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Comments
14

25 February 2010

Hyundai have made huge progress in the UK by selling cheap little cars to people who generally dont care much about cars and just want transport.

A D-segment estate is a company car and a completely different market, and unless they can offer huge fleet discounts i cant see them making much of an inroad with this.

25 February 2010

[quote artill]A D-segment estate is a company car and a completely different market, and unless they can offer huge fleet discounts i cant see them making much of an inroad with this[/quote] I can. The reason being that Hyundai cars are getting better and better with every generation - I don't see why they can't continue. Not everyone is hung up on "brand status". Now imagine the scene - husband and wife, they recently replaced their 10 year old 1.25 Fiesta with a lovely new i10/i20/i30. They have no idea if it drives quite as well as the competition, or has little flair, all they know is they got a really good deal, it drives well, feels quicker, more economical and quieter than their old car, it's not gone wrong and the quality seems pretty good. Husband's lease comes up for renewal, sees the Hyundai, it's a bit cheaper - worth a punt? Their other Hyundai has been good, maybe the garage had good service. He doesn't care for a BMW 318d because he sees lots of them, the Mondeo's BIK is too high due to list price and he thinks "why not". I bet the i40 will be a very decent car, it won't be class leading but I bet that 98% of people who buy one will be happy with it, as will those who purchased the i10/i20/i30 in the last year or so.

25 February 2010

[quote theonlydt][quote artill]A D-segment estate is a company car and a completely different market, and unless they can offer huge fleet discounts i cant see them making much of an inroad with this[/quote] I can. The reason being that Hyundai cars are getting better and better with every generation - I don't see why they can't continue. Not everyone is hung up on "brand status". Now imagine the scene - husband and wife, they recently replaced their 10 year old 1.25 Fiesta with a lovely new i10/i20/i30. They have no idea if it drives quite as well as the competition, or has little flair, all they know is they got a really good deal, it drives well, feels quicker, more economical and quieter than their old car, it's not gone wrong and the quality seems pretty good. Husband's lease comes up for renewal, sees the Hyundai, it's a bit cheaper - worth a punt? Their other Hyundai has been good, maybe the garage had good service. He doesn't care for a BMW 318d because he sees lots of them, the Mondeo's BIK is too high due to list price and he thinks "why not". I bet the i40 will be a very decent car, it won't be class leading but I bet that 98% of people who buy one will be happy with it, as will those who purchased the i10/i20/i30 in the last year or so.[/quote] I totally agree. I predicted Hyundai/Kia's vast improvements a couple of years ago on this website and fully expect the Chinese car makers to play catch up even more rapidly.

25 February 2010

Plus not everyone would be comfortable driving something looking like a Batmobile.

25 February 2010

I hope that front end doesn't make it to production. It is an utter mess. Peugeot, you have a lot to answer for.

Where has all Japanese design went to?

25 February 2010

Ken Lee, President of Hyundai Motor UK, said that “the D-Segment is an important one for us across the whole of Europe, and it is due to market demand in mainland Europe that Hyundai will make an estate and saloon version of the i40, and not a hatchback.”

So effectively they've abandoned the UK market (and Western Europe?) in that important market sector.

25 February 2010

[quote artill]Hyundai have made huge progress in the UK by selling cheap little cars to people who generally dont care much about cars and just want transport. [/quote]

well i hear what your saying although Hyundai/Kia cars these days are giving the uk's best sellers a run for their money these days i.e Ford Vauxhall Citroen Peugeot Renault etc the quality aint that bad now compared to the days of the Pony & Stellar (shudders a the thought)

25 February 2010

[quote artill]A D-segment estate is a company car and a completely different market, and unless they can offer huge fleet discounts i cant see them making much of an inroad with this[/quote]

I remember similar statements in the 70's and 80's about Japanese cars, and that no one would give up their cruddy Cortinas and Marinas for Accords and Bluebirds, but they did in the end. It forced Ford and GM to raise their game and now a Mondeo is a class leader.

The point is, is that Korean cars are not a purchase because they are cheap, or offer a long warranty (very helpful) but they now look good, drive competitively if not class leading, and have been around long enough to be recognised as a normal brand. Now that Ford seem to be on a mission to destroy their market by having 5 price increases during a recession year, the time has come for company car drivers to vote with their P11d's and get a cheaper option that is just as good to drive, have decent styling and gives a lower tax bill, and I am afraid that car will be Korean.

25 February 2010

[quote sportwagon]

Ken Lee, President of Hyundai Motor UK, said that “the D-Segment is an important one for us across the whole of Europe, and it is due to market demand in mainland Europe that Hyundai will make an estate and saloon version of the i40, and not a hatchback.”

So effectively they've abandoned the UK market (and Western Europe?) in that important market sector.

[/quote]

No, their market research agrees with everybody else, and that D Segment car sales have declined in western europe in favour of flexible SUV's and MPV's, hence the rise in sales of Fords S Max and Kuga. With this in mind, we will get some brand new SUV and MPV's from Kia and Hyundai over the coming year.

Car makers spend millions on developing product for markets that want it and cannot afford to lose money pushing unwanted product onto a disinterested market. If it wasn't for the S Max and Galaxy, the Mondeo platform would probably lose money.

25 February 2010

It will be interesting to see how much the production car looks like the concept, because it does look quite good.

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