Toyota has launched a new compact hybrid concept at the Detroit motor show as the Japanese giant deepens its commitment to the technology.
The Toyota FT-CH has been designed for urban use and is the firm’s smallest hybrid yet, being 560mm shorter than the current Prius. Although not officially tipped for production, the FT-CH could be used as a starting point for the long-rumoured Toyota Prius coupe to rival Honda’s upcoming CR-Z.
Toyota USA boss Jim Lentz said the firm was keen to develop a Prius family and the FT-CH could well be part of it.
“We're developing a Prius family to take advantage of the Prius brand,” he said. “There are more models planned and FT-CH is a concept that we are considering.”
In the US, the car could be badged as a Scion, Toyota’s youth-orientated brand.
The FT-CH has been sculpted by Toyota ED2 design studio in Nice and has been designed to appeal to a younger audience than the traditional Prius buyer. The FT-CH is lighter and more efficient than a Prius and will also be sold at a lower price point should it make production.