New Detroit concept is the first look at the long-rumoured Prius coupe
12 January 2010

Toyota has launched a new compact hybrid concept at the Detroit motor show as the Japanese giant deepens its commitment to the technology.

The Toyota FT-CH has been designed for urban use and is the firm’s smallest hybrid yet, being 560mm shorter than the current Prius. Although not officially tipped for production, the FT-CH could be used as a starting point for the long-rumoured Toyota Prius coupe to rival Honda’s upcoming CR-Z.

Toyota FT-CH pics

Toyota USA boss Jim Lentz said the firm was keen to develop a Prius family and the FT-CH could well be part of it.

“We're developing a Prius family to take advantage of the Prius brand,” he said. “There are more models planned and FT-CH is a concept that we are considering.”

In the US, the car could be badged as a Scion, Toyota’s youth-orientated brand.

The FT-CH has been sculpted by Toyota ED2 design studio in Nice and has been designed to appeal to a younger audience than the traditional Prius buyer. The FT-CH is lighter and more efficient than a Prius and will also be sold at a lower price point should it make production.

It is also nimbler and more sports orientated that the firm’s hybrid flagship, but has still been designed to maximise interior space and comfort.

Toyota’s hybrid system will soon become the firm’s core powertrain, with the firm aiming to sell more than one million hybrid units globally by the early part of this decade.

Over the next few years, Toyota will launch eight new hybrid models, all of which will be brand new models and not just next-generation models of current cars in its line-up.

The firm has also confirmed that it intends to get an all-electric car to market by 2012 and a fuel-cell vehicle on sale by 2015.

Twitter - follow autocar.co.ukSee all the latest Toyota reviews, news and video


Detroit motor show 2010

Detroit motor show: Hot BMW Z4, Detroit motor show: BMW electric 1-series, Detroit motor show: Buick Regal GS, Detroit motor show: Cadillac CTS-V Coupe, Detroit motor show: Cadillac's new flagship saloon, Detroit motor show: Chevrolet Aveo RS, Detroit motor show: Chrysler 300C, Detroit motor show: electric Fiat 500, New Ford Focus revealed, Detroit motor show: Ford Mustang V8, Detroit motor show: Hyundai Blue-Will, Detroit motor show: Jeep specials, Detroit motor show: Merc E-class cabrio, Detroit motor show: Mini Beachcomber, Detroit motor show: Toyota hybrid concept, Detroit motor show: VW Jetta coupe hybrid concept, Detroit motor show: electric Volvo C30.

Join the debate

Comments
1

12 January 2010

the Honda looks much better, which one will drive better.....

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK
  • Volvo V90
    First Drive
    19 October 2017
    The Volvo V90 is a big estate ploughing its own furrow. We’re about to see if it is refreshing or misguided
  • Kia Stonic
    First Drive
    18 October 2017
    Handsome entrant into the bulging small crossover market has a strong engine and agile handling, but isn’t as comfortable or complete as rivals