Not content with introducing the apostrophe to new car ranges, Kia is now throwing in the underscore as well - this is the pro_cee'd, its Paris motor show star.
The pro_cee'd is ostensibly a concept, but Kia freely admits that it is a teaser for the three-door version of its Golf and Focus rival. "The three-door sporty hatch will become the third model in the cee'd line-up from December 2007," said Gregory Guillaume, chief designer at Kia's European Design Centre in Russelsheim, Germany.
Like the cee'd, the pro_cee'd was designed entirely in Europe. It sits 25mm lower than the cee'd and has more than a touch of Audi A3 around its rear lights, but it retains the rakish nose of its sister car. One can only hope that it won't be toned down to the same effect as the cee'd was for the production version.