Nissan has confirmed it will stop producing cars under the Datsun name, just nine years after resurrecting the brand to sell value-friendly models for emerging markets.
Nissan says it will focus on "core models and segments that bring the most benefit to customers, dealer partners and the business". This, it says, it part of a new global transformation strategy.
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Nissan says it will focus on "core models and segments that bring the most benefit to customers, dealer partners and the business".
I'm assuming that means concentrating on higher priced SUVs rather than anything more modestly priced for the less well off consumer.
Sad news. But I still hope that production of the Datsun Go, Go+ and Redigo will continue and expand as Nissan Go, Go+, Redigo, and Ghosn Gone.