JLR has achieved the almost impossible to post its best profit for 10 years, cancel out a £5 billion debt mountain and deliver record dividends to owner Tata Motors.
The company managed these impressive feats in its financial year running to the end of March by polishing its Range Rover and Defender brands such that they shone so brightly customers were willing to pay more than for rival vehicles in the premium SUV space.
That was hard enough, given the challenges facing an arguably sub-scale company squaring up against global giants like BMW and Mercedes-Benz – but now comes the even harder part.
