Jaguar Land Rover (JLR) will reduce production of high-volume models to divert chip supplies to its most profitable cars, reports have claimed.
The company plans to cut back to one shift at its Halewood plant and part of its Solihull factory between January and March 2023, according to The Guardian.
This enables the company to prioritise production of the high-margin Range Rover and Range Rover Sport (built at Solihull), diverting scarce semiconductors, or chips, away from lower-margin models.
The move is expected to affect lead times for the Land Rover Discovery Sport and Range Rover Evoque (produced at Halewood) plus the Jaguar F-Pace and Range Rover Velar (at Solihull).
