Jaguar Land Rover (JLR) will reduce production of high-volume models to divert chip supplies to its most profitable cars, reports have claimed.
The company plans to cut back to one shift at its Halewood plant and part of its Solihull factory between January and March 2023, according to The Guardian.
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Just further evidence of Thierry Bollore being the world's worst automotive CEO.
He's killed off Jaguar and blamed it on the semiconductor shortages. Something that should have been a priority to overcome. No other marque has similar problems, no other marque has been decimated by this shortage!
And now they have a year's worth of backlog in their orders. But ask how many orders did they lose because of Bollore's inability to get parts?