Currently reading: Volvo CEO pledges next-level connectivity to attract young buyers
Current in-car digital services are impressive, says Jim Rowan, but ‘Gen Z’ will want more on future models

Seamless connectivity will be a must-have feature of future cars if manufacturers want the next generation of digitally native buyers to choose them, according to Volvo CEO Jim Rowan.

Talking at the Financial Times’s Future of the Car summit, Rowan said that the current systems were not good enough to impress digital natives.

“The next generation we really need to bring into the car market is ‘Gen Z’,” he said, referring to people born from the late 1990s through to the turn of the last decade. “They are digital natives born into a digital world, and therefore they expect digitisation, they expect connectivity and they expect services to be available seamlessly between the car, the home and the phone.

“But none of that will be a wow factor.

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