Currently reading: Editor's letter: What really is mobility? Ask Toyota…
Japanese brand's versatile IMV 0 shows "future mobility" is more than just smartphone-like tech

It’s been quite amusing watching some car makers get into a twist trying to articulate what they mean about becoming mobility companies. After all, isn’t that what they are, anyway?

Some seem to think that this instead means launching a few apps or overhauling interiors to make them more like smartphones - often, ultimately, making them harder to use.

Yet the best recent example of what being a mobility company actually means came from the most old-school new vehicle to launch in a long time.


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