Mercedes-Benz anticipates that its "top-end" car sales will grow over the next year as it launches a series of luxurious electric models – despite forecasting a stabilisation in overall vehicle deliveries.
The key drivers of this high-end push will be the Mercedes-Benz EQS SUV (priced from £129,170) and its more opulent Maybach counterpart, the firm said in a statement.
It expects that these arrivals – as well as those of other electric models, such as the £90,560 EQE SUV – will help it to double BEV sales through 2023.
This push to more expensive – and more profitable – models has been bountiful for Mercedes-Benz: its average sale last year was worth €72,900 (£65,000), up 43% compared with 2019’s €51,000 (£45,500).
