Currently reading: New Morgan CEO is ex-Lamborghini projects boss
Management changes as Massimo Fumarola named Morgan CEO while Steve Morris becomes executive chairman

Morgan has changed its top management structure to create separate roles for CEO and executive chairman, in a move that it said will strengthen its management structure and futureproof it for the fast-approaching electrification era.

Former chairman and CEO Steve Morris takes the position of executive chairman. A new CEO, Massimo Fumarola, has joined from Lamborghini, where he was chief project management officer and a member of the board.

Fumarola describes himself as “a lifelong admirer of Morgan” and is understood already to have moved house to Malvern, close to the 113-year old company’s factory at Malvern Link, in advance of his new appointment.

Morgan says the two men will work together on “the strategic growth of the business”, driving the development of new products beyond the recently launched Morgan Super 3, and especially on promoting the company globally and advancing Morgan’s ESG electrification strategy.

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