Daimler has rebranded itself as Mercedes-Benz AG as it looks to focus on the changing environment of the automotive industry, with a particular emphasis on electrification.
The German company says the rebranding will allow it to "fully concentrate" on its Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and Mercedes-EQ brands.
The move comes almost a year after Daimler announced that it would spin off its commercial vehicles division as a standalone entity, Daimler Truck.
“The renaming to Mercedes-Benz Group AG underlines our renewed strategic focus.
