Currently reading: Daimler rebranded as Mercedes-Benz AG
Having spun off commercial vehicle division, company focuses on future of Benz, AMG, Maybach and EQ brands

Daimler has rebranded itself as Mercedes-Benz AG as it looks to focus on the changing environment of the automotive industry, with a particular emphasis on electrification.

The German company says the rebranding will allow it to "fully concentrate" on its Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and Mercedes-EQ brands.

The move comes almost a year after Daimler announced that it would spin off its commercial vehicles division as a standalone entity, Daimler Truck.

“The renaming to Mercedes-Benz Group AG underlines our renewed strategic focus.

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