Currently reading: Daimler rebranded as Mercedes-Benz AG

Having spun off commercial vehicle division, company focuses on future of Benz, AMG, Maybach and EQ brands

Daimler has rebranded itself as Mercedes-Benz AG as it looks to focus on the changing environment of the automotive industry, with a particular emphasis on electrification.

The German company says the rebranding will allow it to "fully concentrate" on its Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and Mercedes-EQ brands.

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TheOmegaMan 1 February 2022

Oh and Autocar - it should be 'Daimler' in the title, not 'Daimer'

QuestionEverything 1 February 2022
They might as well remove their heritage. Today's Mercedes are nowhere near as good as the cars they produced upto the early 90's. The styling these days is dodgy & aimed at the sort of people that go to Dubai to 'influence'. They've lost their exclusivity & class.
MaxTorque 1 February 2022
I couldn't agree more
TheOmegaMan 31 January 2022

Dunno why they just didn't go back to being Daimler-Benz after the Chrysler debacle.

And what are the stylists doing at Merc these days? It's a Mercedes for goodness sake, give it a slatted grille with a three pointed star on top.