As the trend for online car buying grows, the ongoing presence of physical retailers will still play a crucial role. That’s the view of Polestar UK CEO Jonathan Goodman, talking on today’s Autocar Business seminar about the agency model of car selling.
Goodman said: “The car business is going to move online. It doesn’t mean purely online. There will always be a need to interact with a physical property."
He continued: “If anyone doesn’t believe it’s going online, they’re living in the dark ages. All players in the business have to be ready to move online or they will be left behind.
“The big question for the industry is how do we marry the two? We need to enable retailers to deliver exceptional customer care while offering direct interaction with the brand elsewhere.
