Andrew Pilkington, director and regional operations manager at Genesis Motor UK, hasn't had the easiest of starts at the upmarket arm of Hyundai and Kia, launching an entirely new brand in the midst of a pandemic. But he's convinced that Genesis is on the right path and will buck the trend of other similar car brands like Infiniti.
Nissan’s Infiniti was a luxury brand that tried and failed. How is Genesis different?
Timing is important. Infiniti launched a number of years ago and its business model was the same as everybody else.
